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- Faculty Publications (40)
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- All HBS Web (324)
- Faculty Publications (40)
- 10 Nov 2015
- First Look
November 10, 2015
find that each $1 invested in display and search leads to a return of $1.24 for display and $1.75 for search ads, which contrasts sharply with the estimated returns based on standard metrics. We use these results to show how optimal View Details
Keywords: Sean Silverthorne
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
students are assigned roles as managers of large cement manufacturers (simply designated White, Brown, Black, or Green Cement). A fifth student, who represents an environmental activist organization, is assigned the goal of purchasing as many permits as possible within... View Details
- 09 Mar 2021
- News
Addressing Education Inequities Exacerbated by the Pandemic
making the budgets available. Then, beyond that, the private sector can play a really important role. There are a number of companies in India where there’s a mandate to set aside 2 percent of profits for corporate social responsibility.... View Details
Keywords: Jennifer Gillespie
- 26 Feb 2019
- Blog Post
Forget Cash. Here Are Better Ways to Motivate Employees
rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,... View Details
Keywords: All Industries
- Profile
Minal Mehta
the best music and dance of Bollywood and infuse it with an interval training–based cardio workout to create a fitness program that is both physically and mentally invigorating for our class participants. We have designed a unique... View Details
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
when NASA started investing in the commercial space sector in a more concerted way. It created a program called Commercial Orbital Transportation Services (COTS). It spent $500 million to start seeding rocket launch companies to provide a... View Details
- 01 Jun 1996
- News
Four Professors to Retire
Christenson was, for example, among the first to bring the social sciences into the mainstream of practical business studies in the MBA Program. In 1976 he also developed a teaching program that brought HBS methods to the training of... View Details
Keywords: Elaine Gottlieb and John Prestage
- 12 Dec 2018
- News
Lesson Plan
government officials are transparent. “Public officials have got to be accountable to taxpayers when it comes to budget decisions, contracts,” Cognetti continued. “Officials must be able to show their work. That’s what we all learned in... View Details
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
One of the highlights of my year is in November, when teams of enterprising families meet for the Executive Education program I founded and still lead at Harvard Business School, Families in Business. One of the thornier problems we... View Details
Keywords: Retail
- 01 Jun 2004
- News
Massport, Back on Course
we have maintained our operating budget relatively flat, which means we’ve had to take $20 million out of other areas. And that’s quite a challenge without sacrificing safety or efficiency. What other security steps have you taken? We’ve... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 24 Apr 2012
- First Look
First Look: April 24
note:http://cb.hbsp.harvard.edu/cb/product/812096-PDF-ENG Hayman Capital Management Robin Greenwood, Julie Messina, and Jared DourdevilleHarvard Business School Case 212-091 In late December 2011, Hayman Capital founder and portfolio manager Kyle Bass was reviewing... View Details
Keywords: Carmen Nobel
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive success. Q: What led the two of... View Details
Keywords: by Staff
- 29 Jun 2007
- First Look
First Look: June 29, 2007
boards (PCBs) in-house rather than buying them from third-party contract manufacturers. Stryker Corporation's Instruments business is considering the proposal in response to difficulties with existing suppliers. The case requires students to formulate and execute basic... View Details
Keywords: Martha Lagace
- Web
Staff Directory | Baker Library
Linda brings expertise in business research, database management and product development. Linda oversees Baker’s collection budget to identify resources supporting research and teaching. Linda's commercial background enables savvy license... View Details
- 30 Apr 2019
- News
Leading Schools That Change Lives
Kennealey, who embraces the school’s emphasis on spiritual awareness, social responsibility, and academic excellence (98 percent of graduates are college-bound). He accepted the post at a challenging time. Salesianum had experienced several years of View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need to be made. The first... View Details
Keywords: Carmen Nobel
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
money” is not always a convincing pitch for cities. “The reality is, 80 percent of a city’s operating budget is people,” says Weiss. “When you say, ‘save money,’ what they hear is ‘lay off people.’ That doesn’t mean it shouldn’t be done... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
medium of television by underwriting The U.S. Steel Hour , which showcased up-and-coming actors in serious dramas by renowned playwrights. Sponsored messages during the program provided an opportunity for U.S. Steel to inform the public... View Details