Publications

Find at Harvard

Read Now

Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

Keywords: arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts

Stephen A. Greyser

Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details

Keywords: sports

12 Feb 2013
Working Paper Summaries

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir

January 2020 (Revised July 2020)
Case

Chemours (A)

By: David G. Fubini and David Lane

The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details

Keywords: Transformation; Chemicals; Leading Change; Crisis Management; Organizational Change and Adaptation; Chemical Industry; United States

May 1994
Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan

Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details

Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry

July 2010
Technical Note

Note on the Insurance Industry

By: Clayton S. Rose and Scott Waggoner

This note provides an overview of the structure and function of the Insurance industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details

Keywords: Insurance; Business or Company Management; Industry Structures; Insurance Industry; United States

06 Aug 2019
News

Super Bowl Ads Sell Products, but Do They Sell Brands?

July 2010
Technical Note

Note on the Asset Management Industry

By: Clayton S. Rose and Scott Waggoner

This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details

Keywords: Asset Management; Business or Company Management; Industry Structures; Financial Services Industry; United States

Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the Business View Details

Keywords: by Dennis Fisher

Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

Matthew Rabin

Matthew Rabin is the Pershing Square Professor of Behavioral Economics in the Harvard Economics Department and Harvard Business School.

Before that, he spent 25 years at the wonderful University of California, Berkeley Economics Department. His research... View Details

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

25 Nov 2014
First Look

First Look: November 25

Publications November 2014 Asian Survey Bureaucratic Norms and State Capacity in India: Implementing Primary Education in the Himalayan Region By: Mangla, Akshay Abstract—Himachal Pradesh has surged ahead of other Indian states in... View Details

Keywords: Carmen Nobel

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

Keywords: education industry; wine

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

24 Mar 2008
Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services

Forthcoming
Article

Arbitrage Capital of Global Banks

By: Alyssa G. Anerson, Wenxin Du and Bernd Schlusche

We show that the role of unsecured, short-term wholesale funding for global banks has changed significantly in the post-financial-crisis regulatory environment. Global banks mainly use such funding to finance liquid, near risk-free arbitrage positions—in particular,... View Details

Keywords: Governing Rules, Regulations, and Reforms; Banks and Banking; Interest Rates; Financing and Loans