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  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

marketing song and dance. "People with engineering backgrounds tend to struggle in this process," says Harvard Business School Associate Professor Thomas Steenburgh, who teaches the Business View Details
Keywords: by Dennis Fisher
  • January 2019 (Revised February 2020)
  • Case

Roush Performance: How to Design a Sales Force Compensation Plan

By: Doug J. Chung
Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product... View Details
Keywords: Sales Force Management; Motivation; Compensation; Salary; Commissions; Bonuses; Quotas; Salesforce Management; Compensation and Benefits; Motivation and Incentives
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Chung, Doug J. "Roush Performance: How to Design a Sales Force Compensation Plan." Harvard Business School Case 519-066, January 2019. (Revised February 2020.)
  • June 2013
  • Article

Are There Too Many Safe Securities? Securitization and the Incentives for Information Production

By: Samuel G. Hanson and Adi Sunderam
We present a model that helps explain several past collapses of securitization markets. Originators issue too many informationally insensitive securities in good times, blunting investor incentives to become informed. The resulting endogenous scarcity of informed... View Details
Keywords: Information; Debt Securities; Financial Crisis
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Hanson, Samuel G., and Adi Sunderam. "Are There Too Many Safe Securities? Securitization and the Incentives for Information Production." Journal of Financial Economics 108, no. 3 (June 2013): 565–584. (Internet Appendix Here.)
  • July 2010
  • Technical Note

Note on the Banking Industry

By: Clayton S. Rose and Scott Waggoner
This note provides an overview of the structure and function of the banking industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
Keywords: Banks and Banking; Business or Company Management; Industry Structures; Banking Industry; United States
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Rose, Clayton S., and Scott Waggoner. "Note on the Banking Industry." Harvard Business School Technical Note 311-011, July 2010.

    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports

      Matthew Rabin

      Matthew Rabin is the Pershing Square Professor of Behavioral Economics in the Harvard Economics Department and Harvard Business School.

      Before that, he spent 25 years at the wonderful University of California, Berkeley Economics Department.  His research... View Details

      • July 2010
      • Technical Note

      Note on the Insurance Industry

      By: Clayton S. Rose and Scott Waggoner
      This note provides an overview of the structure and function of the Insurance industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
      Keywords: Insurance; Business or Company Management; Industry Structures; Insurance Industry; United States
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      Rose, Clayton S., and Scott Waggoner. "Note on the Insurance Industry." Harvard Business School Technical Note 311-012, July 2010.
      • 06 Aug 2019
      • News

      Super Bowl Ads Sell Products, but Do They Sell Brands?

      • 12 Feb 2013
      • Working Paper Summaries

      Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

      Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir
      • January 2020 (Revised July 2020)
      • Case

      Chemours (A)

      By: David G. Fubini and David Lane
      The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details
      Keywords: Transformation; Chemicals; Leading Change; Crisis Management; Organizational Change and Adaptation; Chemical Industry; United States
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      Fubini, David G., and David Lane. "Chemours (A)." Harvard Business School Case 420-001, January 2020. (Revised July 2020.)
      • July 2010
      • Technical Note

      Note on the Asset Management Industry

      By: Clayton S. Rose and Scott Waggoner
      This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
      Keywords: Asset Management; Business or Company Management; Industry Structures; Financial Services Industry; United States
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      Rose, Clayton S., and Scott Waggoner. "Note on the Asset Management Industry." Harvard Business School Technical Note 311-013, July 2010.
      • May 1994
      • Background Note

      Reorienting Channels of Distribution

      By: V. Kasturi Rangan
      Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
      Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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      Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.

        Winning in Emerging Markets: A Roadmap for Strategy and Execution

        Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

        • Teaching Interest

        MBA Elective Curriculum Personal Selling and Sales Force Management

        Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

        • 25 Nov 2014
        • First Look

        First Look: November 25

          Publications November 2014 Asian Survey Bureaucratic Norms and State Capacity in India: Implementing Primary Education in the Himalayan Region By: Mangla, Akshay Abstract—Himachal Pradesh has surged ahead of other Indian states in... View Details
        Keywords: Carmen Nobel

          William C. Kirby

          William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

          Keywords: education industry; wine
          • August 2012 (Revised August 2012)
          • Case

          HealthAllies (A)

          By: Regina E. Herzlinger and Michael Sherman
          This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details
          Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry
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          Herzlinger, Regina E., and Michael Sherman. "HealthAllies (A)." Harvard Business School Case 302-019, August 2012. (Revised from original August 2001 version.)
          • January 2004 (Revised July 2006)
          • Case

          Mondavi Winery

          Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details
          Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry
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          Miller, Gregory S., and Thomas Patrick Doyle CSC. "Mondavi Winery." Harvard Business School Case 104-056, January 2004. (Revised July 2006.)
          • November 2001
          • Case

          Korea-Tender

          By: Das Narayandas and Kate Attea
          Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
          Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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          Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
          • Forthcoming
          • Article

          Arbitrage Capital of Global Banks

          By: Alyssa G. Anerson, Wenxin Du and Bernd Schlusche
          We show that the role of unsecured, short-term wholesale funding for global banks has changed significantly in the post-financial-crisis regulatory environment. Global banks mainly use such funding to finance liquid, near risk-free arbitrage positions—in particular,... View Details
          Keywords: Governing Rules, Regulations, and Reforms; Banks and Banking; Interest Rates; Financing and Loans
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          Anerson, Alyssa G., Wenxin Du, and Bernd Schlusche. "Arbitrage Capital of Global Banks." Journal of Finance (forthcoming).
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