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  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
  • 27 Nov 2006
  • What Do You Think?

What’s to Be Done About Performance Reviews?

Summing Up The topic of performance reviews triggers a wide range of complex responses. The fact that most of their strongest critics elected to reply anonymously to this month's column suggests that there are also political overtones to... View Details
Keywords: by Jim Heskett
  • 30 Jun 2021
  • In Practice

The Harvard Business School Faculty Summer Reader 2021

book with me after she raved about it and we both continue to reflect on key learnings. I swiftly followed this book with A Thousand Splendid Suns by Khaled Hosseini, which contributed towards my cultural awareness learning; it is also an... View Details
Keywords: by Kathryn Haviland
  • 15 Jan 2013
  • First Look

First Look: January 15

stagnated, and the Rousseff administration struggled to find the best balance between reducing inflation, maintaining a flexible exchange rate, and improving the competitiveness of Brazilian exports. Purchase this case:http://hbr.org/search/713040-PDF-ENG Designing a... View Details
Keywords: Sean Silverthorne
  • November 2017
  • Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
  • 29 Nov 2017
  • Research & Ideas

How to Succeed in Business (According to a 15th Century Trade Merchant)

is cataloging Baker Library’s holdings from this period. “Cotrugli is one of the earliest texts to talk about business ethics, such as treating people fairly.” Stay out of politics Readers also find clear instructions on what to avoid... View Details
Keywords: by Julia Hanna
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely agreed with this decision, with 77 percent claiming that brands in their marketing communications should not ignore or turn a... View Details
Keywords: by Jill Avery and Richard Edelman
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

lessons from these discussions. Q: Another gap you identified was that MBA students were not developing a global mindset. How can MBA programs better prepare students for an increasingly globalized business world? Garvin: Executives and deans told us that MBAs need to... View Details
Keywords: by Martha Lagace; Education
  • 16 Jul 2013
  • First Look

First Look: July 16

some promising young managers to lead them; locate them safely away from the established businesses-is a recipe for failure, according to the authors. Meanwhile, CEOs spend too much time on managing today's earnings and too little time on building the kind of learning... View Details
Keywords: Anna Secino
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

In a US presidential election year with more twists and turns than most in recent memory, many of the issues on the ballot impact business. And keeping politics in the workplace respectful is forefront on managers’ minds as a divided... View Details
Keywords: by Rachel Layne
  • 10 Nov 2003
  • Research & Ideas

A Fast Start on Your New Job

the culture and politics of a new organization. It's so easy to fall into pitfalls in these areas and really damage your credibility. The risks obviously are highest for new leaders coming in from the... View Details
Keywords: by Martha Lagace
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

economies flourish and yet, people still pushed back, especially when it seems like the cultural gaps are too large to bridge. A recent study I published on the political effects of immigration in the early... View Details
Keywords: by Marco Tabellini
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

me, in either a team or a one-on-one setting." Continues Klump, "I understood enough of Chinese culture to know that you rarely, if ever, confront someone in a group setting, as maintaining face is important. So I waited to have... View Details
Keywords: by Garry Emmons
  • 19 Dec 2014
  • Research & Ideas

China’s Complicated Relationship With Mother Nature

Despite its name, the Great Wall of China began as a series of smaller, isolated defensive fortifications. Those structures grew and were later unified into the imposing structure that exists today. The Great Wall is a great metaphor for the Chinese economy. By... View Details
Keywords: Re: William C. Kirby; Manufacturing
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

observe so much diversity in the regulation of national consumer markets. For this purpose, I needed countries that were economically and politically similar. There are no perfect experiments in the social sciences, but the French and... View Details
Keywords: by Sean Silverthorne; Retail
  • 29 Apr 2013
  • Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

So on the one hand, the political policy is to extend credit; on the other, the government-owned enterprises (Fannie and Freddie Mac) are trying to narrow the credit box because they so afraid of incurring a loss. Q: Tax reform is high on... View Details
Keywords: Construction; Real Estate
  • 12 Dec 2019
  • Research & Ideas

How to Turn Down the Boil on Group Conflict

Even as polarized political discussion appears to have frozen the possibility of compromise, new research suggests that divided sides can come together on many issues to make decisions. “Our research finds that inaccurate beliefs really... View Details
Keywords: by Michael Blanding
  • 03 Feb 2003
  • Research & Ideas

Homeland Security: A Ready-made Market

a technology standpoint, that's a no-brainer. The question is, do we want or need an ID card? We need to get our act together first on policy and cultural issues." "I'm interested in creating interoperability between... View Details
Keywords: by Julia Hanna; Service
  • 23 Feb 2011
  • First Look

First Look: Feb. 23

unavailable at this time. Publisher's Link: http://www.informaworld.com/smpp/title~db=all~content=t927286744 Political Instability: Effects on Financial Development, Roots in the Severity of Economic Inequality Authors:Mark J. Roe and... View Details
Keywords: Sean Silverthorne
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