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  • All HBS Web  (4,189)
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  • April 2021 (Revised August 2021)
  • Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear... View Details
Keywords: Branding; Entrepreneurship; Marketing; Brands and Branding
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Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
  • September 2016 (Revised December 2018)
  • Case

Joan Bavaria and Multi-Dimensional Capitalism

By: Geoffrey Jones and Seema Amble
The case examines the career of Joan Bavaria, a pioneer of socially responsible investing and founder of Trillium Asset Management and Ceres, the nonprofit organization advocating for sustainability leadership. It describes her personal journey from art student and... View Details
Keywords: Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Personal Development and Career
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Jones, Geoffrey, and Seema Amble. "Joan Bavaria and Multi-Dimensional Capitalism." Harvard Business School Case 317-028, September 2016. (Revised December 2018.)

    Leslie A. Perlow

    Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

    • April 2007
    • Case

    Alan Kendricks at Cardiology Associates

    By: Boris Groysberg, Colleen Kaftan and Wilfred S. McCalla, Jr.
    Alan Kendricks struggles to address many challenges facing him as a recently promoted medical director for Cardiology Associates at Southeastern Pennsylvania University Hospital. He must balance his time taking care of patients, running a practice, managing up, down,... View Details
    Keywords: Leadership; Business or Company Management; Strategy; Organizational Culture; Work-Life Balance; Organizational Structure; Change Management; Health Care and Treatment; Health Industry; Pennsylvania
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    Groysberg, Boris, Colleen Kaftan, and Wilfred S. McCalla, Jr. "Alan Kendricks at Cardiology Associates." Harvard Business School Case 407-067, April 2007.
    • March 2021 (Revised January 2024)
    • Case

    Ayn Rand: Changing the World

    By: Robert Simons and Max Saffer
    This case traces the life of Ayn Rand from Russia to Hollywood to New York City. The case describes how Rand fled communist Russia and, in reaction to the deprivations she experienced under communism, developed a philosophy idealizing free will and personal... View Details
    Keywords: Writing; Values and Beliefs; Economic Systems; Society; Mission and Purpose; Success; Work-Life Balance; Ethics; Personal Development and Career; Publishing Industry
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    Simons, Robert, and Max Saffer. "Ayn Rand: Changing the World." Harvard Business School Case 121-070, March 2021. (Revised January 2024.)
    • Research Summary

    Research on Small Groups

    Professor George recently completed a three-year study of small groups, in conjunction with Douglas M. Baker and Jane L. Cavanaugh. The output of this research was published as part of  his new book, True North Groups: A Powerful Path to Personal and Leadership... View Details
    • December 1986 (Revised February 1993)
    • Case

    Scandinavian Airlines System

    Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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    Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
    • 24 Sep 2015
    • News

    Why Do Women Think About the Downsides of Promotions More Than Men Do?

    • 09 Oct 2015
    • News

    Putting Social Progress on Par with Prosperity

    • 15 Sep 2020
    • News

    Is Happiness at Work Really Attainable?

    • 09 May 2016
    • News

    Plugged In: Anita Elberse, Harvard Business School

    • October 1998
    • Case

    CRA Managed Care, Inc. (A)

    By: Myra M. Hart and Jennifer Starr
    Silverman and her co-founder, Don Larson, own the largest privately held injury-management and cost-containment services firm in the United States. When their $80+ million company attracts substantial interest of investment bankers and venture capitalists, the two must... View Details
    Keywords: Transition; Leadership Development; Venture Capital; Business Exit or Shutdown; Investment; Business or Company Management; Nonprofit Organizations; Personal Development and Career; Entrepreneurship; Service Industry; United States
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    Hart, Myra M., and Jennifer Starr. "CRA Managed Care, Inc. (A)." Harvard Business School Case 899-068, October 1998.
    • September 2013
    • Case

    Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

    By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
    In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
    Keywords: United States; Health Care; Health Care Education; Insurance Companies; Disease Management; Technology; Military; Leadership Skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States
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    Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business School Case 314-029, September 2013.
    • September 1994
    • Case

    Bob Fifer

    By: David A. Thomas and Doug Cohen
    Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
    Keywords: Personal Development and Career; Entrepreneurship; Identity; Leadership Style; Ethnicity; Management Teams
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    Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.

      Connections

      Connections Education (CE), now part of Pearson’s Online and Blended Learning business, was created in 2001 to develop a new, more flexible, and more personalized type of learning for students for whom the traditional classroom was not a good fit. In early 2017, CE... View Details

      • Article

      Vungle Inc. Improves Monetization Using Big-Data Analytics

      By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
      The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
      Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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      De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
      • February 2004 (Revised April 2004)
      • Case

      Orchid Partners: A Venture Capital Start-up

      By: Myra M. Hart and Kristin Lieb
      The development of a new venture partnership and the challenges associated with raising its first fund are chronicled. The decision to focus on early-stage investments, the determination of the appropriate size of the fund, the fund-raising process, and the steps in... View Details
      Keywords: Business Startups; Venture Capital; Entrepreneurship; Problems and Challenges; Partners and Partnerships; Investment; Motivation and Incentives; Financing and Loans; Personal Development and Career
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      Hart, Myra M., and Kristin Lieb. "Orchid Partners: A Venture Capital Start-up." Harvard Business School Case 804-138, February 2004. (Revised April 2004.)
      • August 2005 (Revised February 2007)
      • Case

      Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery

      By: William W. George, Rick Buhrman and Andrew N. McLean
      As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and... View Details
      Keywords: Decision Making; Education; Values and Beliefs; Biography; Leadership; Personal Development and Career; Family and Family Relationships; Alabama
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      George, William W., Rick Buhrman, and Andrew N. McLean. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery." Harvard Business School Case 406-016, August 2005. (Revised February 2007.)
      • Teaching Interest

      Short Intensive Program (SIP): Agile at Scale: From OKR's and Agile to Execution Excellence

      What do you want to get out of your remaining time at HBS, your career and life-plan to make an impact, starting from Day 1 post-HBS? By developing tools to drive your personal success and strategy at HBS, in this interactive immersion, we will dive into how the... View Details
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