Publications

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, that focuses on organizational transformation through major shifts, including those... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

January 1977 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details

Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation

Teaching Interest

MBA Elective Curriculum: Investment Strategies

By: Malcolm P. Baker

This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

November 2008 (Revised October 2012)
Case

Nestle

By: David E. Bell and Mary Louise Shelman

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details

Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

August 2008 (Revised December 2009)
Case

Absolute Return for Kids

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

Absolute Return for Kids [ARK] is a charity with strong financial support-what are the constraints on its growth and impact? ARK seeks to transform the lives of children who are victims of abuse, disability, illness, and poverty. As one of the 50 largest fundraising... View Details

Keywords: Growth and Development Strategy; Performance Capacity; Quality; Nonprofit Organizations; Expansion; South Africa; Europe; United Kingdom

November 2011 (Revised March 2014)
Case

Jaipur Literature Festival — Beyond the Festival Template

By: Tarun Khanna, Dennis A. Yao, Hillary Greene and Amrita Chowdhury

Jaipur Literature Festival (JLF), dubbed "the greatest literary show on earth" was an annual event held in late January at the Diggi Palace in Jaipur. JLF provided a platform for international authors and Indian language authors from the subcontinent to engage in a... View Details

Keywords: Literature; Festival; Economic Development; Social Development; Literacy; Development Economics; Social Entrepreneurship; Organizational Structure; Social Issues; India

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

growth and skyrocketing stock price made it difficult for most directors to challenge management's strategy and tactics. Still, board members understood that Enron was trying to move underperforming assets and potential investment losses... View Details

Keywords: by Martha Lagace; Energy; Utilities

09 Nov 2010
First Look

First Look: November 9, 2010

weakening connections between business growth and job creation. The industrial economy of the 20th century ensured that growing firms would need to add workers, but the increasingly globalized and information-based economy of the early... View Details

Keywords: Sean Silverthorne

2 Sep 2021
Interview

Amy Edmondson

By: Amy C. Edmondson and Deepak Jayaraman

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. Amy has been recognized by the biannual Thinkers50 global ranking of management thinkers since 2011, and most recently was ranked #3 in 2019. She studies teaming,... View Details

Keywords: Psychological Safety; Organizational Culture; Communication; Performance Effectiveness

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

June 16, 2014
Article

Working With Your In-Laws Isn't Always a Terrible Idea

By: Josh Baron and Rob Lachenauer

This article delves into the complex dynamics involving in-laws within family-owned enterprises. In-laws often face a challenging dual role as they must conform to the same professional standards as non-family employees while concurrently grappling with perceptions of... View Details

Keywords: Family and Family Relationships; Family Ownership; Employees

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November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

March 2011 (Revised March 2013)
Supplement

a-connect: In Search of Talent Partners (B)

By: Robert G. Eccles and Penelope Rossano

The a-connect: In Search of Talent Partners (B) case updates company changes since the (A) case. Key updates include leadership and management appointments and organizational changes. View Details

Keywords: Business Model; Selection and Staffing; Leadership; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Consulting Industry

December 16, 2019
Article

Why Your Startup Won't Last

By: Ranjay Gulati and Vasundhara Sawhney

Why do some startups that have crossed the threshold of “product-market fit” and have a viable business model still fail? This article begins by exploring the argument that most startups need more professionalization to thrive. Founders resist putting in place... View Details

Keywords: Business Startups; Organizational Structure; Growth and Development Strategy

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March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

Research Summary

By: Ashish Nanda

Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

January 2015 (Revised December 2015)
Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay

Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details