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  • All HBS Web  (1,296)
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    • News  (314)
    • Research  (800)
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← Page 13 of 1,296 Results →
  • May–June 2011
  • Article

The Uninvited Brand

By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

matter? A: Absolutely. It's a very interesting paradox. In a global economy where it's easy to move goods and information around the world, these things become givens available to any enterprise. As a result, they are no longer a source... View Details
Keywords: Re: Michael E. Porter
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

mistake. Sandra Cha of McGill University and Amy Edmondson of Harvard Business School discuss what to do when values backfire. Open Source Science: A New Model for Innovation Borrowing a practice that is... View Details
Keywords: by Sean Silverthorne
  • 2023
  • Working Paper

Where Strategy Matters: Evidence from a Global Startup Field Study

By: Nataliya Langburd Wright
The role of strategy for innovative startups is theoretically ambiguous and much debated among practitioners. I interviewed executives of 253 scaling software ventures from 34 countries and scored the alignment of their market and organizational choices to detect... View Details
Keywords: Entrepreneurship And Strategy; Scaling Technology Ventures; Global Contextual Intelligence; Strategy; Entrepreneurship; Global Strategy; Growth and Development Strategy
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Wright, Nataliya Langburd. "Where Strategy Matters: Evidence from a Global Startup Field Study." Harvard Business School Working Paper, No. 23-041, January 2023. (Revised July 2023.)
  • 2003
  • Conference Paper

Follow the Money: What Really Drives Technology Innovation in Construction

By: John D. Macomber
Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
  • April 2023
  • Supplement

Fresh Food Generation

By: Brian Trelstad
Instructors should consider the timing of making videos available to students, as they may reveal key case details.

This case highlights one of five BIPOC entrepreneuers in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of... View Details
Keywords: Growth and Development Strategy; Entrepreneurship; Race; Food and Beverage Industry
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Trelstad, Brian. "Fresh Food Generation." Harvard Business School Multimedia/Video Supplement 323-704, April 2023.
  • August 2020
  • Article

Strategies for Managing the Privacy Landscape

By: Ramon Casadesus-Masanell and Andres Hervas-Drane
Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal... View Details
Keywords: Consumer Privacy; Privacy Threats; Strategy Framework; Strategy Interactions; Customers; Information; Management; Strategy; Technology Industry
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Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Strategies for Managing the Privacy Landscape." Long Range Planning 53, no. 4 (August 2020).
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

faculty, access to such information has been made easier since the 1999 opening of the School's Asia-Pacific Research Center in Hong Kong, which has served as a jumping-off point for scholars who are involved in a fascinating exchange of... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • July 2020 (Revised September 2020)
  • Case

MobSquad

By: Prithwiraj Choudhury, William R. Kerr and Susie L. Ma
Irfhan Rawji (MBA 2004) launched MobSquad in October 2018 to help American tech start-ups retain hard-to-find talent, many of whom struggled with U.S. work visa issues, such as software engineers with experience in artificial intelligence, machine learning, or data... View Details
Keywords: Work Visas; H1-B; Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States
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Choudhury, Prithwiraj, William R. Kerr, and Susie L. Ma. "MobSquad." Harvard Business School Case 821-010, July 2020. (Revised September 2020.)
  • November 2017
  • Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States
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Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.
  • 03 Oct 2011
  • Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
Keywords: by Michael Blanding; Manufacturing
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

Microsoft became dominant in software for PC operating systems; and the belief by entrepreneurs and investors alike that online grocery orders to the long-gone Webvan, the largest single start-up during the Internet bubble, would become a... View Details
Keywords: by Jim Heskett
  • January 2018 (Revised January 2019)
  • Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details
Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts
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Bussgang, Jeffrey J., and Olivia Hull. "ZappRx." Harvard Business School Case 818-001, January 2018. (Revised January 2019.)
  • January 2016 (Revised January 2017)
  • Case

Rumie: Bringing Digital Education to the Underserved

By: John J-H Kim and Amram Migdal
In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most... View Details
Keywords: Edtech; Education Technology; Social Enterprise; Nonprofit; Education Startup; Technological Innovation; Nonprofit Organizations; Social Entrepreneurship; Education; Business Startups; Education Industry; Canada; Africa
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Kim, John J-H, and Amram Migdal. "Rumie: Bringing Digital Education to the Underserved." Harvard Business School Case 316-140, January 2016. (Revised January 2017.)
  • 29 Mar 2011
  • First Look

First Look: March 29

An abstract is unavailable at this time. Read the paper: http://www.europeanbusinessreview.com/?p=3588   Working PapersInnovation and the Challenge of Novelty: The Novelty-Confirmation-Transformation Cycle in Software and Science... View Details
Keywords: Sean Silverthorne
  • March 2015
  • Case

BOLT: Seed Venture Capital Firm

By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.

In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in web... View Details
Keywords: Entrepreneurial Finance; Accelerator; Entrepreneurship; Finance; Venture Capital; Applications and Software; Information Infrastructure; Strategy
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Sahlman, William A., and Robert F. White. "BOLT: Seed Venture Capital Firm." Harvard Business School Multimedia/Video Case 815-702, March 2015.
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

customers own their banking data and can designate it to be available to a third party. Open data and open banking are important so that data streams are available to multiple financial institutions and... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

1998, the concept has been adapted and diffused to new settings that extend beyond software. While the open source community has maintained control over which software licenses... View Details
Keywords: Martha Lagace
  • 08 Oct 2010
  • What Do You Think?

Will Transparency in CEO Compensation Have Unintended Consequences?

this month's column. Several thought that the provision could have the desired effect. Yedendra Chouksey said, "What is open to public glare does restrain proclivity for 'insanely generous' self-rewards So, why not try it and hope... View Details
Keywords: by Jim Heskett
  • 2025
  • Working Paper

Code-Washing: Evidence from Open-Source Blockchain Startups

By: Ofir Gefen, Daniel Rabetti, Yannan Sun and Che Zhang
This study examines startups' management of source code repositories, distinguishing authentic developers ("code-producers''), from those inflating activity to mislead investors ("code-washers''). Using global blockchain startup and GitHub data, we find that... View Details
Keywords: Entrepreneurial Finance; Open Source Distribution; Business Startups
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Gefen, Ofir, Daniel Rabetti, Yannan Sun, and Che Zhang. "Code-Washing: Evidence from Open-Source Blockchain Startups." Working Paper, January 2025.
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