Online Community - Publications - Faculty & Research

April 2013
Teaching Note

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details

Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology

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25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

response is predominantly awe at the magnitude of what Tate has been able to pull off” It also created the Magic Tate Ball and a dozen other apps and online games to tie-in with exhibitions, available on iTunes and Android stores for free... View Details

Keywords: by Michael Blanding; Education

November–December 2023
Article

Network Centralization and Collective Adaptability to a Shifting Environment

By: Ethan S. Bernstein, Jesse C. Shore and Alice J. Jang

We study the connection between communication network structure and an organization’s collective adaptability to a shifting environment. Research has shown that network centralization—the degree to which communication flows disproportionately through one or more... View Details

Keywords: Network Centralization; Collective Intelligence; Organizational Change and Adaptation; Organizational Structure; Communication; Decision Making; Networks; Adaptation

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October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry

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01 Jun 2007
What Do You Think?

How Should Pay Be Linked to Performance?

required." Whether this is the case or not, several voiced the need to link pay to both financial and non-financial performance measures. As Ellis Baxter put it, " sanity is paying for what you want to have done ." Karla Ortega commented that " a... View Details

Keywords: by Jim Heskett

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Teixeira, which identifies the ingredients necessary to create online videos so compelling that viewers will not only want to watch them but also actively seek them out and share them with friends, family, and coworkers. The research... View Details

Keywords: by Carmen Nobel; Advertising

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education

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Research Summary

Cooperation and Solidarity

A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be... View Details

22 Mar 2017
HBS Seminar

Gerald C. Kane, Boston College

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

that millennials will come to appreciate their predecessors over time, Fred Olande commented, " life is just a circle and we all transit from one level to another ." And there were some worries as well. Mike Flanagan fears that because of the emergence of... View Details

Keywords: by Jim Heskett

2020
Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli

This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details

Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States

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Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

As Dean, building on... View Details

09 May 2013
HBS Seminar

D.J. Wu, Georgia Tech

09 Apr 2013
HBS Seminar

Andrew Stephen, University of Pittsburgh

Research Summary

A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details

04 Feb 2016
Blog Post

Meet the HBS Tech Club

At HBS, the Tech Club aims to educate the community on the latest technology trends and skills, to facilitate recruiting opportunities, and to foster social and professional networking within HBS, greater Harvard, and the Boston area. The... View Details

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

Business School. "Now, rather than standing on its own, your comment is juxtaposed with a picture of you." While pictures have the potential to foster a sense of community in an online marketplace, they also... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Advertising

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details

Keywords: by Sean Silverthorne; Retail

01 Sep 2009
First Look

First Look: September 1

Working PapersWhat Should GAAP Look Like? A Survey and Economic Analysis Authors:S.P. Kothari, Karthik Ramanna, and Douglas J. Skinner Abstract Based on extant literature, we articulate a positive theory of GAAP under the assumption that GAAP's objective is to... View Details

Keywords: Martha Lagace

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details