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  • All HBS Web  (6,612)
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  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
  • January 2023 (Revised January 2023)
  • Case

Belden and Digital Transformation: From Product Sales to Solutions Sales

By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the... View Details
Keywords: Implementation; Sales Cycle; Digital Transformation; Sales; Product Positioning; Business Model; Market Entry and Exit; Customer Focus and Relationships; Business and Stakeholder Relations; Supply and Industry; Technology Industry; North America; United States
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Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
  • 26 Oct 2016
  • Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
  • 15 Mar 2018
  • Working Paper Summaries

Targeted Price Controls on Supermarket Products

Keywords: by Alberto Cavallo and Diego Aparicio; Food & Beverage
  • 2016
  • Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
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McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures." Harvard Business School Working Paper, No. 17-031, October 2016.
  • 2003
  • Case

Capston-White's Document Management and Production Services

By: Vijay Govindarajan, Chris Trimble and Julie Lang
The development of multi-function devices that could copy, print, fax, and scan created a convergence in the markets for these devices. Copiers and printers had previously been purchased and managed in very different manners by large organizations. Facing an uncertain... View Details
Keywords: Technological Innovation; Innovation Strategy; Service Delivery; Service Industry
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Govindarajan, Vijay, Chris Trimble, and Julie Lang. "Capston-White's Document Management and Production Services." 2003. (Case No. 2-0017.)
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
  • February 2024
  • Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
  • 2024
  • Working Paper

Product Liability Litigation and Innovation: Evidence from Medical Devices

By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically combining data on product liability lawsuits with data on new product introductions in a panel dataset of leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
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Galasso, Alberto, and Hong Luo. "Product Liability Litigation and Innovation: Evidence from Medical Devices." Harvard Business School Working Paper, No. 24-063, March 2024.
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States; California; Sunnyvale; Russia
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Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Citation
SSRN
Related
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
  • 01 Apr 2002
  • Conference Presentation

To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise

By: Andrew McAfee and Alan MacCormack
Keywords: Product Development; Online Technology; Web
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McAfee, Andrew, and Alan MacCormack. "To Beta or Not to Beta?: The Pedagogy and Execution of a Web-based New Product Development Exercise." Paper presented at the Production and Operations Management Society Annual Conference, San Francisco, April 01, 2002.
  • April 1988 (Revised March 1991)
  • Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin
Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details
Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (B)." Harvard Business School Supplement 688-041, April 1988. (Revised March 1991.)
  • Web

Product Management - Course Catalog

achieved product market fit at technology companies. While the course also addresses how to generate new product ideas and how to find initial View Details
  • October 1999 (Revised March 2000)
  • Case

HP Consumer Products Business Organization: Distributing Printers via the Internet

By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
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Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
  • March 2011
  • Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
  • 20 Dec 2023
  • News

New School

In the early days of the pandemic in 2020, Curriculum Associates, a Massachusetts-based company that creates research-based print and online instructional and assessment tools, made the decision to make its products free to teachers and... View Details
  • June 2010 (Revised July 2011)
  • Teaching Note

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi
Teaching Note for 4217. View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding
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Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)." Harvard Business School Teaching Note 104-218, June 2010. (Revised July 2011.)
  • 2010
  • Working Paper

A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)

By: Michael C. Jensen, Kari L. Granger and Werner Erhard

An Actionable Pathway To Dramatic Increases In Individual And Organizational Performance.

Full Day Executive Program Seminar taught at Olin Business School, Washington University, St. Louis, MO.

Workshop Objectives:

To provide you and your... View Details

Keywords: Performance Improvement; Programs; Trust; Competitive Advantage; Value Creation; Washington (state, US)
Citation
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Jensen, Michael C., Kari L. Granger, and Werner Erhard. "A New Model of Integrity: The Missing Factor Of Production (PDF file of Keynote and PowerPoint Slides)." Harvard Business School Working Paper, No. 10-087, March 2010.
  • Article

Best Practices for Differentiated Products Demand Estimation with PyBLP

Differentiated products demand systems are a workhorse for understanding the price effects of mergers, the value of new goods, and the contribution of products to seller networks. Berry, Levinsohn, and Pakes (1995) provide a flexible random coefficients logit model... View Details
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Conlon, Chris, and Jeff Gortmaker. "Best Practices for Differentiated Products Demand Estimation with PyBLP." RAND Journal of Economics 51, no. 4 (2020): 1108–1161.
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