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- Faculty Publications (116)
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- All HBS Web (278)
- Faculty Publications (116)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment... View Details
- 01 Dec 2004
- News
A Life by Design
talk about children’s play, an expert in collaborative living systems, and a researcher in music and brain-wave activity. Two weeks of “mental grazing” prepared the group to begin spinning out ideas. One of the hardest adjustments for the... View Details
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts, and View Details
Keywords: Julia Hanna
- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
- November 2017
- Teaching Note
Tencent
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426.
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Asia; China; Canton (province, China)
- Web
Trade Catalogs - The Art of American Advertising
leisure activities to combat the fatigue and monotony of factory work. Trade catalogs advertised the wares of emerging industries devoted to sports, hobbies, and entertainment activities, promoting products from toys and View Details
- Web
Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog
the creative expertise, as a function of negotiated rights. By examining the music industry and Hollywood entertainment industry, we explore how technology does not define the winners and losers, but the... View Details
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
they experience the cultural, sexual, and student revolutions and the music of the age. The Inner Lives of Markets: How People Shape Them—And They Shape Us by Ray Fisman (PhDBE 1998) and Tim Sullivan (PublicAffairs) Breakthrough companies... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
inner cities must be approached from a competitiveness perspective and be based on business opportunities in the inner city that are genuinely profitable," Porter said. "The suburban era is over," he declared. "Inner cities are an axis of innovation, transformation,... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
to bring his laptop to class with his music downloaded on it. He would plug it into the AV system, we'd dim the lights, and voilà, the Bham midweek, mid-day dance party was born! Décor 1999I. We might have been the only section that tried... View Details
- Web
2018 Symposium - Race, Gender & Equity
and earned her B.A. in Communication and a certificate in Spanish Translation and Interpretation from Barry University in Florida. Kyra Gaunt Kyra Gaunt, Ph.D. is a well-known ethnomusicologist, a singer-songwriter, and a social media researcher on faculty in View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
Ron DeShay (OPM 53, 2019), CEO and founder of World of Dreams Entertainment (WODE) Group, launched “A Better World Project.” The recent incidents “heightened tensions around racism, police brutality, and the injustices Black people... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past... View Details
Keywords: Government
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
Brand Partnerships Council at WMG. She has been part of Warner Music for 26 years, including posts at WMG, Elektra, and Atlantic. Lynton, Chairman of Snap Inc., is serving as Chair of the Warner Music... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
- 01 Oct 1996
- News
Lasting Impressions
Morgado, former CEO of Warner Music, to build a music and entertainment business in China." Feeley also serves as that venture began a phase-out last year, leaving Feeley extra time to invest in the startup... View Details
Keywords: Deborah E. Blagg
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
start and grow their own business. The president of the worldwide MIT Alumni Association, he brings an insider’s view based on three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details