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  • 22 Aug 2005
  • Research & Ideas

Restoring a Global Economy, 1950–1980

property rights of international investors. Even in the developed countries, receptivity towards multinationals fell. In Europe and the United States, whole sectors were closed to foreign companies. The Japanese economy grew so fast that... View Details
Keywords: by Geoffrey Jones
  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
  • September 2019 (Revised July 2025)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
  • March 2011 (Revised February 2018)
  • Supplement

Wealth Management Crisis at UBS (B)

By: George Serafeim
The case describes the resolution of the U.S. Department of Justice (DOJ) investigation for tax fraud and the increasing pressure on the wealth management business. View Details
Keywords: Fraud; Regulatory Enforcement; Reputation Incentives; Crony Capitalism; Tax Havens; Legitimacy; Multinational; Strategic Change; Corporate Governance; Incentives; Transparency; Financial Services; Wealth; Taxation; Crime and Corruption; Global Range; Governance; Business and Government Relations; Asset Management; United States
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Healy, Paul M., George Serafeim, and David Lane. "Wealth Management Crisis at UBS (B)." Harvard Business School Supplement 111-090, March 2011. (Revised February 2018.)
  • 23 Jul 2012
  • Research & Ideas

The Power of Conversational Leadership

INTIMACY: The authors note that intimacy need not require physical proximity, which would be impossible in a multinational company where employees are separated by thousands of miles. Rather, it requires emotional or mental intimacy.... View Details
Keywords: by Carmen Nobel
  • December 2016 (Revised December 2018)
  • Case

From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem

By: Elie Ofek and Margot Eiran
In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “startup nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
Keywords: Israel; Israeli Start-up Nation; Innovation Economy; Entrepreneurial Mindset; Scaling-up; Unicorns; Innovation Clusters; High-tech; Innovation Management; Multinational Corporation R&D Centers; Social Equality; Two-tier Economy; Liberalizing An Economy; Foreign Investment; Military Service; Quality Of Human Capital; Socioeconomic Gaps; Labor Force Participation; Government Initiatives; Innovation and Management; Entrepreneurship; Venture Capital; Business Startups; Government and Politics; Economy; Equality and Inequality; Education; Resource Allocation; Globalization; Israel
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Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem." Harvard Business School Case 517-066, December 2016. (Revised December 2018.)
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • January 1973 (Revised March 2006)
  • Case

Tyler Abrasives, Inc.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
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Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
  • 2010
  • Working Paper

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

By: Laura Alfaro and Maggie Chen
We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the... View Details
Keywords: Financial Crisis; International Finance; Foreign Direct Investment; Local Range; Multinational Firms and Management; Production; Performance Evaluation; Networks
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Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance." Harvard Business School Working Paper, No. 10-110, June 2010.
  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women... View Details
Keywords: by Carmen Nobel
  • March 2006
  • Course Overview Note

International Finance: A Course Overview Note

By: Mihir A. Desai
Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details
Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets
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Desai, Mihir A. "International Finance: A Course Overview Note." Harvard Business School Course Overview Note 206-107, March 2006.​
  • 29 Jun 2010
  • First Look

First Look: June 29

foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the activities of more than 12 million establishments before and after 2008, we investigate how multinationals around... View Details
Keywords: Martha Lagace
  • 23 Feb 2004
  • Research & Ideas

How Corporate Responsibility is Changing in Asia

To what extent do multinational corporations have an institutional obligation to the Asian countries in which they serve, and does that obligation include holding higher standards than Asian law requires? These questions were debated at... View Details
Keywords: by Julia Hanna
  • August 2012
  • Article

Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance

By: Laura Alfaro and Maggie Chen
We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel dataset, we investigate how multinational subsidiaries around the world... View Details
Keywords: Globalization; Financial Crisis; Multinational Firms and Management; Analytics and Data Science; Business Subsidiaries; Production; Finance; Performance; Ownership
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Alfaro, Laura, and Maggie Chen. "Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance." American Economic Journal: Economic Policy 4, no. 3 (August 2012): 30–55. (Also NBER Working Paper No. 17141.)
  • December 2009
  • Article

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm-level dataset that establishes the location, ownership, and activity of 650,000 multinational subsidiaries. Using a combination of four-digit-level information and input-output tables, we find the share of vertical FDI (subsidiaries that provide... View Details
Keywords: Business Subsidiaries; Competency and Skills; Foreign Direct Investment; Geographic Location; Multinational Firms and Management; Industry Structures; Production
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Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." American Economic Review 99, no. 5 (December 2009): 2096–2119. (Also Harvard Business School Working Paper No. 08-018 and NBER Working Paper No. 13447.)
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

  Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and... View Details
Keywords: Martha Lagace
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

brand-name multinationals that contract out the work. “In a sense, global supply chains are serving a regulatory function, with companies imposing an additional layer of rules and investing resources to enforce them,” says Harvard... View Details
Keywords: by Michael Blanding
  • 08 Jul 2010
  • Working Paper Summaries

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

Keywords: by Laura Alfaro & Maggie Chen
  • July 1996 (Revised January 1998)
  • Case

Vietnam: Market Entry Decisions

The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how. View Details
Keywords: Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States
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Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.)
  • Research Summary

Surviving the Global Financial Crisis: Foreign Ownership and Establishment Performance

By: Laura Alfaro
We examine the differential response of establishments to the recent global financial crisis with particular emphasis on the role of foreign ownership. Using a worldwide establishment panel dataset, we investigate how multinational subsidiaries around the world... View Details
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