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  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

Putting together the money for everything from a short-term emergency to retirement is hard enough, a challenge that low- and moderate-income families endure every day. Yet as HBS professor Peter Tufano describes, new and old products... View Details
Keywords: by Martha Lagace; Financial Services
  • August 2015
  • Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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  • February 1997 (Revised March 1998)
  • Case

Smith Breeden Associates: The Equity Plus Fund (A)

By: Robert C. Merton and Alberto Moel
In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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  • January 2007
  • Case

Gobi Partners: Raising Fund II

By: G. Felda Hardymon and Ann Leamon
The three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are... View Details
Keywords: Venture Capital; Private Equity; Investment Funds; Financial Strategy; Business or Company Management; China
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  • 2014
  • Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Keywords: Strategy; Advertising
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  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

cubicles—is often treated as an afterthought at immature IT organizations, says HBS professor Robert Austin. Yet this attitude is unwise, because the sooner bugs are caught, the easier and cheaper they are to correct. But who is best suited to control and View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

users to reconsider whether they will continue using the platform. Critics say all these radical moves are akin to lighting Twitter investors’ money on fire. But is there a method to Musk’s madness? Andy Wu is an assistant professor of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • April 2022 (Revised August 2022)
  • Case

Conflicts of Interest at Uptown Bank

By: Jonas Heese
In 2013, two employees debated whether to blow the whistle on their employer, Bell Bank, after completing an internal review that revealed undisclosed conflicts of interest. Bell Bank’s Asset Management business disproportionately invested clients’ money in Bell Bank’s... View Details
Keywords: Whistleblower; Whistleblowing; Mutual Funds; Conflicts Of Interest; Decision Making; Decisions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Finance; Financial Institutions; Banks and Banking; Financial Management; Investment; Investment Funds; Governance; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Compliance; Governance Controls; Policy; Law; Legal Liability; Social Psychology; Motivation and Incentives; Perception; Perspective; Trust; Financial Services Industry; North and Central America; United States
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    Josh Lerner

    Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details

    Keywords: biotechnology; high technology; venture capital industry
    • March 2009 (Revised October 2009)
    • Case

    CalPERS' Emerging Equity Markets Principles

    By: Robert G. Eccles and Aldo Sesia
    The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
    Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
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    • March 2015 (Revised December 2016)
    • Case

    Evans Food

    By: Sunil Gupta
    In April 2014, Hector Guerra (GMP 16) was discussing his company's dilemma with his living group of the General Management Program (GMP) at the Harvard Business School. Guerra was Vice President of Operations at Evans Food, a $100 million company, which produced pork... View Details
    Keywords: Food; Production; Cost Management; Supply Chain; Retail Industry; Food and Beverage Industry; United States
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    • June 2012 (Revised August 2012)
    • Case

    MF Global: Where's the Money?

    By: Clayton S. Rose, Pamela Chan and Raghav Chopra
    When MF Global failed in October of 2011, it was discovered that $1.6 billion of segregated customer assets was missing. Safeguarding these assets was the firm's responsibility, and in the words of one SEC official, its "sacred obligation." What is known about the... View Details
    Keywords: Financial Firms; Customer Obligations; Bankruptcy; Regulation; Financial Crisis; Brokerage; Asset Management; Ethics; Governing Rules, Regulations, and Reforms; Financial Management; Crisis Management; Insolvency and Bankruptcy; Financial Services Industry
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      Robert C. Merton

      Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

      Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

      Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
      • February 2018 (Revised March 2019)
      • Case

      Sandlands Vineyards

      By: Benjamin C. Esty and Gregory Saldutte
      Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
      Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
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      • 18 Nov 2002
      • Research & Ideas

      Enterprising Women—a History

      the exhibit and its themes. Taking a biographical approach, the exhibit profiles women entrepreneurs beginning with Eliza Lucas Pinckney, manager of a successful indigo enterprise in the mid-eighteenth century, and concludes with... View Details
      Keywords: by Laura Linard
      • April 2002 (Revised July 2002)
      • Case

      Imagicast

      By: John T. Gourville and Alison Berkley Wagonfeld
      Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
      Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
      Related
      • March 1994
      • Case

      Materials Technology Corp.

      By: Clayton M. Christensen
      Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details
      Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States
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      • 09 Mar 2003
      • Research & Ideas

      Six Keys to Building New Markets by Unleashing Disruptive Innovation

      Managers today have a problem. They know their companies must grow. But growth is hard, especially given today's economic environment where investment capital is difficult to come by and firms are reluctant to take risks. View Details
      Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
      • September 2019
      • Case

      Dementia Discovery Fund

      By: Richard G. Hamermesh, Kathy Giusti and Sarah Gulick
      The case is set in March 2019, and tells the story of the founding of the Dementia Discovery Fund (DDF). The idea for the fund began in 2015, when then-Prime Minister David Cameron spoke about the importance of making breakthroughs in dementia research, and pledged... View Details
      Keywords: Venture Capital; Investment Funds; Mission and Purpose; Recruitment; Health Care and Treatment; Pharmaceutical Industry; Financial Services Industry; Boston; Massachusetts; London; England
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      • November 2019
      • Case

      Apple, Einhorn, and iPrefs (Abridged)

      By: Carliss Y. Baldwin and W. Carl Kester
      In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
      Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
      Related