Publications

August 2017
Case

RoboTech: Storming into the U.S. Market

By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas

This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details

Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Singapore; United States

December 2011
Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

for a period as medical residents turn over in teaching hospitals. Who Drives Digital Innovation? Evidence from the US Medical Device IndustryDoes large-scale technological... View Details

Keywords: by Sean Silverthorne; Medical Devices & Supplies; Medical Devices & Supplies

July 2013 (Revised May 2024)
Case

BMVSS: Changing Lives, One Jaipur Limb at a Time

By: Srikant Datar and Saloni Chaturvedi

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India; Asia

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

25 Apr 2023
Cold Call Podcast

Using Design Thinking to Invent a Low-Cost Prosthesis for Land Mine Victims

Keywords: Re: Srikant M. Datar; Medical Devices & Supplies; Medical Devices & Supplies

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

mitigating the risk of contagion. Other examples of this in the past have been less extreme, but include, for example, medical device advancement developed in response to a rise in consumer awareness of... View Details

Keywords: by Hong Luo and Alberto Galasso

Web

Value Measurement for Health Care - Institute For Strategy And Competitiveness

part of their business model Executives from health care insurance companies, government entities that pay for health care, or other payor organizations Leaders from pharmaceutical companies, medical device... View Details

Web

Strategy for Health Care Delivery - Institute For Strategy And Competitiveness

Clinic) as part of their business model Senior executives from nonprofit organizations that deliver health care services Executives from health care insurance companies, government entities that pay for health care, or other payor organizations Leaders from... View Details

Web

Wyss House | About

was rededicated in 2006 to honor Hansjörg Wyss (MBA 1965), chairman and former CEO of Synthes, Inc., a pioneering company in the field of medical technology and devices. In 2004, Wyss established the Hansjörg Wyss Endowment for Doctoral... View Details

Web

Research - Health Care

UAE for fibroids or adenomyosis were captured from electronic health record timestamps and... May 2024 Article Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical View Details

January 2014 (Revised January 2014)
Case

Henry Schein: Doing Well by Doing Good?

By: Rebecca Henderson, Raffaella Sadun, Aldo Sesia and Russell Eisenstat

Henry Schein Inc., a distributor of supplies to dentist, physician, and veterinary practices, had sales approaching $9 billion and employed nearly 16,000 people. The company had experienced impressive growth under the leadership of Stanley Bergman and his executive... View Details

June 2014 (Revised September 2014)
Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop

To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details

Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America; Middle East; Latin America; Europe; Asia

13 Sep 2021
Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

study highlights two vastly disparate companies—Coca-Cola and McKesson—that sought patents within the same technology class. The companies proposed devices that used carousel-like storage systems to dispense beverages and View Details

Keywords: by Avery Forman

January 2017
Case

The Six CEOs of Tyco International Ltd.

By: John R. Wells and Gabriel Ellsworth

In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco... View Details