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April 2009 (Revised June 2010)
Supplement

Supply Chain Partners: Virginia Mason and Owens & Minor (B)

By: V.G. Narayanan and Lisa Brem

The epilogue to Supply Chain Partners: Virginia Mason and Owens & Minor (A), the B case details the outcome of the issues discussed in Case A; namely that Virginia Mason and Owens & Minor did implement the TSCC contract. Virginia Mason also kept the suture contract... View Details

Keywords: Health Care and Treatment; Supply Chain Management; Partners and Partnerships; Measurement and Metrics; Contracts; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

April 1994 (Revised March 1995)
Teaching Note

Kevin Simpson TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for (9-492-041). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe

23 Jan 2008
First Look

First Look: January 23, 2008

hourly wage. The entrepreneurial venture's donors were, however, significantly younger, more likely to be from a minority group, and more likely to have died from cancer. For-profit organizations, continuing medical training... View Details

Keywords: Martha Lagace

January 2020 (Revised March 2020)
Case

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia

Keywords: Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

July 2017 (Revised October 2017)
Supplement

Becton Dickinson: Innovation and Growth (B)

By: Raffaella Sadun, Michael Beer and James Weber

This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details

Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

April 1998 (Revised May 2000)
Case

Guidant Corporation: Shaping Culture Through Systems

By: Robert L. Simons and Antonio Davila

Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details

Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

June 2024
Supplement

Legacy Partners (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details

29 May 2007
First Look

First Look: May 29, 2007

the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, mobile and RFID technologies) and non-information technologies (including medical View Details

Keywords: Martha Lagace

February 2020
Supplement

Theranos: Who Has Blood on Their Hands? (B)

By: Nien-he Hsieh, Christina R. Wing and John Masko

This supplemental case tracks the results of the Colman and Taubman-Dye class action suit against Theranos as well as Theranos’ other legal challenges and chronicles the final demise of the company in 2019. View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Lawsuits and Litigation; Business Exit or Shutdown; Medical Devices and Supplies Industry; California; United States

March 2010
Supplement

Boston Scientific Corporation (B)

By: Regina E. Herzlinger and Charlie Attlan

The case provides the denoument for Boston Scientific Corporation (A) HBS No. 310079. View Details

Keywords: Medical Devices and Supplies Industry

December 2009 (Revised March 2010)
Case

The Cutie Catheter

Keywords: Medical Devices and Supplies Industry

Find at Harvard

March 2006
Teaching Note

Genentech - Capacity Planning (TN)

By: Steven C. Wheelwright and Daniel C. Snow

Keywords: Medical Devices and Supplies Industry

March 2006
Teaching Note

Fred Khosravi and AccessClosure (TN)

By: Richard G. Hamermesh and Erin Seefeld

Teaching Note to (806-044). View Details

Keywords: Entrepreneurship; Decision Choices and Conditions; Mergers and Acquisitions; Business Exit or Shutdown; Initial Public Offering; Medical Devices and Supplies Industry

January 2005
Supplement

Selected Exhibits from Lamoiyan Corporation of the Philippines (CW)

By: Pankaj Ghemawat and Jan W. Rivkin

Keywords: Medical Devices and Supplies Industry; Philippines

March 2001 (Revised December 2003)
Case

Circon (A)

By: Brian J. Hall, Guhan Subramanian and Christopher A Rose

In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. After building the company for 20 years, CEO Richard Auhll takes a defensive stand that includes inviting an old HBS friend (George Cloutier) to join the fight as a director of Circon. A... View Details

Keywords: Motivation and Incentives; Corporate Governance; Medical Devices and Supplies Industry; United States

November 1993 (Revised October 1995)
Case

Sunrise Medical, Inc.'s Wheelchair Products

Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details

Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry

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