Market For Ideas - Publications - Faculty & Research

13 Oct 2022
Other Presentation

4 Business Ideas That Changed the World: Disruptive Innovation

By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever

A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

In the 1980s, Clayton Christensen cofounded a startup that... View Details

Keywords: Disruptive Innovation

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April 2018
Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details

Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India

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Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry

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January 2019 (Revised June 2020)
Case

Market for Judgement: The Creative Destruction Lab

By: Karim R. Lakhani, Hong Luo and Laura Katsnelson

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03 Nov 2011
Working Paper Summaries

Pricing and Efficiency in the Market for IP Addresses

Keywords: by Benjamin Edelman & Michael Schwarz; Publishing

22 Mar 2016
News

Why Meeting a First Date for Breakfast Might not Be a Bad Idea

June 2025
Article

Collusion in Brokered Markets

By: John William Hatfield, Scott Duke Kominers and Richard Lowery

High commissions in the U.S. residential real estate agency market present a puzzle for economic theory because brokerage is not a concentrated industry. We model brokered markets as a game in which agents post prices for customers and then choose which other agents to... View Details

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News

Data Can Do for Change Management What It Did for Marketing

2003
Working Paper

Incentives versus Synergies in Markets for Talent

By: Bharat N. Anand, Alexander Galetovic and Alvaro Stein

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Web

Business of Ideas - Course Catalog

How do idea generators and the businesses surrounding them create and capture value? How do different distribution models impact perception? This course complements RC BGIE, offering students a social and cultural macro-lens View Details

06 Mar 2013
News

The Public Has No Idea How Much Of A Threat Emerging Markets Are To The US

September 2019 (Revised July 2025)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

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December 2024
Article

Respect for Improvements and Comparative Statics in Matching Markets

By: Scott Duke Kominers

One of the oldest results in the theory of two-sided matching is the entry comparative static, which shows that under the Gale–Shapley deferred acceptance algorithm, adding a new agent to one side of the market makes all the agents on the other side weakly... View Details

Keywords: Market Entry and Exit; Marketplace Matching; Mathematical Methods; Market Design

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February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

By: Nancy F. Koehn

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States

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January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry

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30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

and producing things for everyone else.” You Might Also Like: University of the Future: Finding the Next World Leaders in Higher Ed The Best Person to Lead Your Company Doesn't Work There—Yet Why a Failed Startup Might Be Good View Details

Keywords: by Rachel Layne; Technology

20 Jun 2017
Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning

November 2019
Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning

When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details

Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention

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