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- September 2012
- Other Article
An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism
By: Michaela Driver and Michael E. Porter
In this interview Michael Porter explores social entrepreneurship in the context of a larger transformation of capitalism. He suggests that social entrepreneurship is an important transitional vehicle toward the creation of shared value and a capitalist system in which... View Details
Driver, Michaela, and Michael E. Porter. "An Interview with Michael Porter: Social Entrepreneurship and the Transformation of Capitalism." Academy of Management Learning & Education 11, no. 3 (September 2012): 421–431.
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
the development of a firm's intellectual property. We're not talking about patenting strategies here, but rather the set of processes that contribute to building and evolving a... View Details
Keywords: by Sean Silverthorne
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to understand customers. Is this View Details
Keywords: by Manda Mahoney
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
offers four research-backed strategies leaders should put into place now to create incentive programs that work, and three important pitfalls to avoid. Do: Offer equity ‘with juice’ For senior-level employees, a way to riches has always... View Details
Keywords: by Avery Forman
- January – February 2008
- Article
The Dangers of Wishful Thinking
By: Richard S. Tedlow and David Ruben
Too many U.S. businesses (including tires, super-markets, and information technology) have been infected with the disease of denial. The answer? In Lincoln's words, “We must disenthrall ourselves.” View Details
Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Leadership; Growth and Development Strategy; Success; Behavior; Cognition and Thinking
Tedlow, Richard S., and David Ruben. "The Dangers of Wishful Thinking." The American: A Magazine of Ideas (January–February 2008).
- March 2010
- Case
Federal Bureau of Investigation, 2007
By: Jan W. Rivkin, Michael Roberto and Ranjay Gulati
In the wake of the 9/11 terrorist attacks, Robert Mueller, the Director of the Federal Bureau of Investigation (FBI), sought to transform the storied Bureau. The FBI had long served as both the chief law enforcement agency and the main domestic intelligence wing of the... View Details
Keywords: Transformation; Organizational Structure; Organizational Change and Adaptation; Government Administration; National Security; Corporate Strategy; Knowledge Acquisition; Law Enforcement; Public Administration Industry; United States
Rivkin, Jan W., Michael Roberto, and Ranjay Gulati. "Federal Bureau of Investigation, 2007." Harvard Business School Case 710-451, March 2010.
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
large and small. She bolstered her own technical knowledge of how to probe more deeply into the causes of failure in hospitals by attending the Executive Sessions on Medical... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
steps could help most R&D-centric companies: Create recall recovery teams. A specialized group of managers with deep knowledge about a company’s products and the recall process might keep a company from... View Details
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
analytical knowledge to more of what we call "doing" (skills) and "being" (a sense of purpose and identity) must occur. Business schools need to think innovatively about how... View Details
- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
downturn in 2001, however, Anderson said that the dialogue changed, shifting to her suitability for the work at hand. "That was a conversation I was absolutely unprepared for," she recalled. "I questioned every aspect View Details
Keywords: by Julia Hanna
- September 2019
- Case
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details
Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and... View Details
- 2016
- Report
Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council
By: Christian H.M. Ketels
The report reviews recent research on competitiveness as well as the use of competitiveness frameworks applied in leading international competitiveness rankings and in national competitiveness assessments. The report includes four main parts: The initial chapter... View Details
Ketels, Christian H.M. "Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council." Report, Dublin, Ireland, April 2016.
- 15 Dec 2021
- Research & Ideas
The 10 Most Popular Articles of 2021
rules for senior managers trying to forge a new hybrid path. 10. When Your Nerves Get the Best of You, Change the Narrative Anxiety can hobble even the most confident leaders. Francesca Gino offers three View Details
Keywords: by Danielle Kost
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
major social problem, the harder it becomes to measure your impact because it is tougher to isolate cause and effect. It's no longer a simple linear relationship, but a complex set of relationships." A nonprofit's operational View Details
Keywords: by Julia Hanna
- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
progress in life and in business. HBS Working Knowledge asked Zaleznik to reflect on the inner life of leaders. Martha Lagace: Your book is an intellectual and introspective discussion View Details
Keywords: by Martha Lagace
- 21 Nov 2005
- Research & Ideas
The Geography of Corporate Giving
Academy of Management Review, HBS professor Christopher Marquis and coauthors Gerald Davis and Mary Ann Glynn develop a framework for understanding an important aspect of this... View Details
Keywords: by Sean Silverthorne
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
achieved, they forfeit their pledge to a friend or charity. The reason the strategy works, says Norton, is that instead of prohibiting behavior, as most diets do, it allows users to continue their behavior... View Details