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      • March 2024
      • Case

      Funderbeam: Teaming Up or Going Alone?

      By: Paul A. Gompers, Elena Corsi and Orna Dan
      Funderbeam, a global platform founded in Estonia to enable start-ups to run private syndications and secondaries while offering liquidity for private equity investors, was at a crossroads. Over its ten-year run, the company had expanded its services and areas of... View Details
      Keywords: Decision Making; Business Exit or Shutdown; Transition; Leading Change; Business or Company Management; Organizational Change and Adaptation; Law; Mergers and Acquisitions; Financing and Loans; Cross-Cultural and Cross-Border Issues; Ownership Stake; Expansion; Business Startups; Venture Capital; Financial Services Industry; Estonia; Republic of Ireland; United Kingdom; Singapore
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      Gompers, Paul A., Elena Corsi, and Orna Dan. "Funderbeam: Teaming Up or Going Alone?" Harvard Business School Case 224-076, March 2024.
      • March 2024 (Revised May 2024)
      • Case

      Masterpiece for the Masses: The First Art Exchange ARTEX

      By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan
      Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details
      Keywords: Trading; Art Market; Art Fair; Tokenization; Democratization; Exchange Traded Fund; Price Monitoring; Trends And Opportunities; Financial Liquidity; Financial Markets; Arts; Financial Strategy; Initial Public Offering; Investment Return; Technological Innovation; Business Model; Trends; Stocks; Assets; Diversification; Trade; Financial Services Industry; Fine Arts Industry; Paris; France
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      Cohen, Lauren, Anastasiya Siroochenko (Siro), and Sophia Pan. "Masterpiece for the Masses: The First Art Exchange ARTEX." Harvard Business School Case 224-086, March 2024. (Revised May 2024.)
      • March 2024 (Revised June 2025)
      • Teaching Note

      CoPilot(s): Generative AI at Microsoft and GitHub

      By: Frank Nagle and Maria P. Roche
      This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
      Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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      Nagle, Frank, and Maria P. Roche. "CoPilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Teaching Note 724-452, March 2024. (Revised June 2025.)
      • March 2024
      • Case

      Nomad: A License to Bank

      By: Paul A. Gompers and Pedro Levindo
      In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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      Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
      • 2024
      • Working Paper

      Appropriate Entrepreneurship? The Rise of China and the Developing World

      By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
      Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details
      Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China
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      Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Appropriate Entrepreneurship? The Rise of China and the Developing World." Harvard Business School Working Paper, No. 24-061, March 2024. (Revise and Resubmit, Journal of Political Economy. National Bureau of Economic Research Working Paper No. 31898 and European Corporate Governance Institute Working Paper No. 964/2024. Related discussion published as “China’s Rise Reshaped Global Entrepreneurship and Expanded the Benefits of Innovation,” VoxDev, 2024 and “Sharing the Entrepreneurial Wealth,” VoxChina, 2024 and VoxEU, 2024.)
      • March 2024
      • Case

      East Rock Capital: 'Talent Is the Best Asset Class'

      By: Boris Groysberg, Sarah L. Abbott and Izzy Yeoh
      Adam Shapiro and Graham Duncan launched East Rock Capital, LLC in 2006 with a seed investment from Stuart Miller, executive chairman of Lennar Corporation. East Rock managed long-term assets for high-net-worth families, primarily working with external managers who had... View Details
      Keywords: Alternative Assets; Hiring; HNW Products And Services; Recruiting; Hedge Funds; Wealth Management; Asset Management; Private Equity; Financial Institutions; Marketing Strategy; Growth and Development Strategy; Competitive Advantage; Financial Services Industry; United States
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      Groysberg, Boris, Sarah L. Abbott, and Izzy Yeoh. "East Rock Capital: 'Talent Is the Best Asset Class'." Harvard Business School Case 424-017, March 2024.
      • March 2024
      • Case

      Unintended Consequences of Algorithmic Personalization

      By: Eva Ascarza and Ayelet Israeli
      “Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details
      Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
      • March 2024 (Revised August 2024)
      • Case

      Darktrace: Scaling Cybersecurity and AI (A)

      By: Jeffrey F. Rayport and Alexis Lefort
      In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
      Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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      Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
      • February 2024
      • Teaching Note

      UGG Steps into the Metaverse

      By: Shunyuan Zhang and Sunil Gupta
      Teaching Note for HBS Case No. 523-013. View Details
      Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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      Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.
      • February 2024 (Revised February 2025)
      • Case

      Doing Business in Ho Chi Minh City, Vietnam

      By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
      Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details
      Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam
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      Mills, Karen G., Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss, and Morgane Herculano. "Doing Business in Ho Chi Minh City, Vietnam." Harvard Business School Case 324-096, February 2024. (Revised February 2025.)
      • February 2024 (Revised July 2024)
      • Case

      Taffi: Entrepreneurship in Saudi Arabia

      By: Paul A. Gompers and Fares Khrais
      Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details
      Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula
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      Gompers, Paul A., and Fares Khrais. "Taffi: Entrepreneurship in Saudi Arabia." Harvard Business School Case 224-052, February 2024. (Revised July 2024.)
      • February 2024
      • Case

      Oak Street Health: From Start-up to Strategic Acquisition

      By: Leemore S. Dafny and Thomas H. Lee
      Oak Street Health opened its first primary care center for seniors in underserved communities in 2013. By 2022 the company had 169 centers and a market valuation exceeding $10 billion. Oak Street created value by accepting risk-adjusted, capitated payments for Medicare... View Details
      Keywords: Value Creation; Mergers and Acquisitions; Business Strategy; Health Industry
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      Dafny, Leemore S., and Thomas H. Lee. "Oak Street Health: From Start-up to Strategic Acquisition." Harvard Business School Case 324-053, February 2024.
      • February 2024
      • Case

      Horizon Quantum Computing

      By: Paul A. Gompers and Billy Chan
      In 2023, the Singapore-based startup company Horizon Quantum Computing was on the cusp of fast expansion and the founder faced the challenge to decide where to open the second office outside Singapore. To make a choice from the list of 10 countries, the founder had to... View Details
      Keywords: Business Plan; Entrepreneurship; Entrepreneurial Finance; Disruptive Innovation; Business Offices; Business Startups; Talent and Talent Management; Decision Choices and Conditions; Partners and Partnerships; Expansion; Information Technology Industry; Telecommunications Industry; Singapore; Asia
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      Gompers, Paul A., and Billy Chan. "Horizon Quantum Computing." Harvard Business School Case 224-049, February 2024.
      • February 2024
      • Case

      Can Cities Beat the Heat? (A): A Comparative Analysis of Climate Actions and Change Enablers in 14 U.S. Cities

      By: Rosabeth Moss Kanter and Jacob A. Small
      Throughout the early 2000's, emphasis was placed on initiatives to adapt to and mitigate climate action in cities. This series presents overviews (snapshots) of 14 U.S. metropolitan regions to help identify similarities, differences, and opportunities for developing... View Details
      Keywords: Climate; Climate Impact; Innovation; Mitigation Policies; Carbon Footprint; Investing; Climate Finance; Renewable; Mobility; City; Climate Change; Adaptation; Renewable Energy; Weather; Problems and Challenges; United States; Boston; Detroit; Miami; Minneapolis; St. Paul; Pittsburgh; Seattle; San Jose
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Can Cities Beat the Heat? (A): A Comparative Analysis of Climate Actions and Change Enablers in 14 U.S. Cities." Harvard Business School Case 324-080, February 2024.
      • February 2024
      • Teaching Note

      Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

      By: Mark Egan
      Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
      Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)." Harvard Business School Teaching Note 224-071, February 2024.
      • February 2024 (Revised August 2025)
      • Teaching Note

      Travelogo: Understanding Customer Journeys

      By: Eva Ascarza and Ta-Wei Huang
      Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
      Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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      Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised August 2025.)
      • February 2024 (Revised December 2024)
      • Case

      Best Buy Health: Enabling Care at Home

      By: Robert S. Huckman, Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats and Sarah Mehta
      This case explores retailer Best Buy’s decision to enter health care. Best Buy Health aims to enable care at home across three prongs: consumer health, active aging, and virtual care. A key pillar of Best Buy Health's strategy is leveraging the Geek Squad—the company's... View Details
      Keywords: Business Ventures; Health Care and Treatment; Innovation and Invention; Business Strategy; Market Entry and Exit; Service Delivery; Service Operations; Electronics Industry; Health Industry; Retail Industry; United States; Minnesota
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      Huckman, Robert S., Rosabeth Moss Kanter, Antonio Moreno, Bradley Staats, and Sarah Mehta. "Best Buy Health: Enabling Care at Home." Harvard Business School Case 624-009, February 2024. (Revised December 2024.)
      • February 2024
      • Case

      Nuwa Capital: Investing During Uncertainty

      By: Paul A. Gompers and Fares Khrais
      Nuwa Capital (Nuwa) was a venture capital firm based in Dubai in the United Arab Emirates and Riyadh in Saudi Arabia. The business was founded in 2020 by Khaled Talhouni and his partners Sarah Abu Risheh, and Stephanie Nour Prince (they were later joined by Nitin Reen... View Details
      Keywords: Corporate Entrepreneurship; Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; Decisions; Middle East; Saudi Arabia; United Arab Emirates; Dubai; Bahrain
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      Gompers, Paul A., and Fares Khrais. "Nuwa Capital: Investing During Uncertainty." Harvard Business School Case 224-016, February 2024.
      • February 9, 2024
      • Article

      Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries

      By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.
      Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details
      Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs
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      Vlasceanu, Madalina, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman, and et al. "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries." Science Advances 10, no. 6 (February 9, 2024).
      • February 2024
      • Module Note

      Data-Driven Marketing in Retail Markets

      By: Ayelet Israeli
      This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
      Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; "Marketing Analytics"; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
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      Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
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