Publications

June 2002 (Revised September 2002)
Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Video Game Industry; Japan; Asia; United States

November 2019
Case

Hapag-Lloyd AG:Complying with IMO 2020

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney

A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by... View Details

Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital Budgeting; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany

August 2015 (Revised June 2021)
Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; Washington (state, US); Seattle

September 2017
Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous

After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details

Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge

August 1985 (Revised November 1987)
Background Note

Videogame Design Process

The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details

Keywords: Management; Creativity; Video Game Industry

Find at Harvard

November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry

16 Jul 2009
Working Paper Summaries

Principles that Matter: Sustaining Software Innovation from the Client to the Web

Keywords: by Marco Iansiti; Video Game; Video Game

Fall 2017
Article

Strengthening and Streamlining Bank Capital Regulation

By: Robin Greenwood, Samuel Gregory Hanson, Jeremy C. Stein and Adi Sunderam

We propose three core principles that should inform the design of bank capital regulation. First, wherever possible, multiple constraints on the minimum level of equity capital should be consolidated into a single constraint. This helps to avoid a distortionary... View Details

Keywords: Banks and Banking; Capital; Governing Rules, Regulations, and Reforms; Banking Industry

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12 Mar 2013
First Look

First Look: March 12

PublicationsLocal Industrial Structures and Female Entrepreneurship in India Authors:Ghani, Ejaz, William R. Kerr, and Stephen D. O'Connell Publication:Journal of Economic Geography Abstract We analyze the spatial determinants of female... View Details

Keywords: Sean Silverthorne

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

The Trap Of Marginal Thinking In the late 1990s, Blockbuster dominated the movie rental industry in the United States. It had stores all over the country, a significant size advantage, and what appeared to be a stranglehold on the market.... View Details

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Advertising Industry; Advertising Industry; United States; North America

November 2024
Supplement

AlphaGo (B): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details

Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China

31 Jan 2012
First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet,... View Details

Keywords: Sean Silverthorne & Carmen Nobel

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

or even whether to sell their products via those channels at all if online retailers impose certain bundling policies. I thought the music industry would be an ideal research setting because it is a sector strongly associated with bundled... View Details

Keywords: by Sean Silverthorne; Music

March 2007 (Revised October 2008)
Case

The Vancouver 2010 Olympics

By: Anita Elberse, Catherine Anthony and Joshua Callahan

It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details

Keywords: Globalized Markets and Industries; Social Marketing; Business and Government Relations; Business and Stakeholder Relations; Conflict and Resolution; Sports; Public Administration Industry; Public Administration Industry; Vancouver

19 Apr 2010
Research & Ideas

The History of Beauty

Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

by the government, we had to furlough 90% of our team. They still receive benefits but no wages. We plan on bringing them all back as soon as we are allowed to reopen, but for now they have no income from the company. Many in our industry... View Details

Keywords: by Boris Groysberg and Robin Abrahams

19 Jul 2011
First Look

First Look: July 19

PublicationsBroadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry Authors:Jonathan R. Clark and Robert S. Huckman Publication:Management Science (forthcoming) Abstract The long-standing argument... View Details

Keywords: Sean Silverthorne

September 2007
Article

Do Vertical Mergers Facilitate Upstream Collusion?

By: Volker Nocke and Lucy White

We investigate the impact of vertical mergers on upstream firms' ability to collude when selling to downstream firms in a repeated game. We show that vertical mergers give rise to an outlets effect: the deviation profits of cheating unintegrated firms are reduced as... View Details

Keywords: Mergers and Acquisitions; Profit; Game Theory; Sales; Vertical Integration