Publications

23 Feb 2011
First Look

First Look: Feb. 23

what the company should do to forestall some of the problems plaguing the fast food industry in the West. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511040-PDF-ENG BonneSante S.A. David F. HawkinsHarvard Business School Case... View Details

Keywords: Sean Silverthorne

February 2018 (Revised March 2019)
Case

Sandlands Vineyards

By: Benjamin C. Esty and Gregory Saldutte

Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details

22 May 2008
Working Paper Summaries

Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24

Keywords: by Dennis Campbell, Srikant M. Datar, Susan L. Kulp & V.G. Narayanan; Food & Beverage

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and promotions, as well as (2)... View Details

Keywords: Dina Gerdeman

June 2014
Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

October 2021
Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin

The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details

Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia

December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Retail Industry

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

food—including food as mundane as a carrot. Future experiments will delve into whether rituals affect productivity and morale in the workplace. A Sense Of Control Norton and Gino teamed up to conduct a series of grief experiments, which... View Details

Keywords: by Carmen Nobel

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

This opinion piece, first published in the New York Times in August 2005, has been updated by Pankaj Ghemawat for HBS Working Knowledge.Mighty Wal-Mart's headquarters in Bentonville, Arkansas, must feel less like a hotbed of retailing and... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

03 Mar 2015
First Look

First Look: March 3

to attract more sponsors. With KCON 2012 having lost money, despite a robust turnout, it was far from clear whether to repeat the event and, if so, whether its scale should be expanded beyond 2012's $1.1 million budget. With CJ recently opening a chain of mid-market... View Details

Keywords: Sean Silverthorne

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” and “nauseous,” while the... View Details

Keywords: by Kara Baskin; Food & Beverage; Food & Beverage; Food & Beverage

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

with customers. Fix This! Why is it so Painful to Buy a New Car? Car-buying sends shivers up the backbones of American consumers, so why hasn’t the industry stepped up to create a better experience? Amazon vs. Whole Foods: When Cultures CollideAmazon's acquisition of... View Details

Keywords: by Sean Silverthorne; Retail; Retail

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details

Keywords: by Dina Gerdeman

10 May 2022
Research & Ideas

Being Your Own Boss Can Pay Off, but Not Always with Big Pay

including changes to wage options, the competitive landscape, and financial matters. The researchers ultimately concluded that smaller-scale operations within high-capital industries, such as small Main Street retail stores and... View Details

Keywords: by Jay Fitzgerald

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States