Filter Results:
(272)
Show Results For
- All HBS Web
(690)
- People (5)
- News (225)
- Research (272)
- Events (3)
- Multimedia (12)
- Faculty Publications (158)
Show Results For
- All HBS Web
(690)
- People (5)
- News (225)
- Research (272)
- Events (3)
- Multimedia (12)
- Faculty Publications (158)
Sort by
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
by focusing on bigger films that require a bigger commitment." Jeff Robinov believes in blockbusters and his strategy is to create more of them. The pharmaceutical and entertainment industries are similar. R&D costs in both are... View Details
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
At General Motors' Car Assembly Plant in Wilmington, DE, there is a film that managers like to show when times get tough. Dating to 1991, the film opens with a GM executive saying that the plant will be... View Details
Keywords: by Theodore Kinni
- 24 Mar 2015
- First Look
First Look: March 24
https://cb.hbsp.harvard.edu/cbmp/product/515054-PDF-ENG Harvard Business School Case 915-401 Peter Guber: The 'Me' vs. 'We' Brand Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
a still-viable business model while simultaneously trying to develop a new platform for growth, it gets pulled in two directions, and both efforts underperform. Kodak, for example, needs to continue to focus on traditional competitors like Fuji View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Internet you can target the demographics of the segment you're looking for. And there are a variety of mechanisms for identifying them. Q: BMW Films has received a lot of praise. Is this a good example of broadband advertising? A: It's... View Details
- 13 Jul 2015
- Research & Ideas
‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview
LaGuardia is number 15 for takeoff. I miss Air Force One!! And here's one from film director Lee Unkrich: Just in case you think all this has gone to my head, within 36 hours of winning the Oscar, I was back home plunging a clogged... View Details
Keywords: by Carmen Nobel
- 30 Jan 2018
- First Look
January 30, 2018
social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and... View Details
Keywords: Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
Business School Case 610-036 Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., View Details
Keywords: Martha Lagace
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Breakthroughs faculty draw on a broad range of cases to address decisions faced by senior leaders of science-based organizations. Consider Kodak and the digital revolution. "Kodak saw that film was going to be outmoded, but it wasn't... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
settlement and formally apologizes on behalf of the British government, June 2013 Shortly thereafter, John Hart, the movie producer behind Boys Don’t Cry and Revolutionary Road, bought the rights to develop a film based on Imperial... View Details
Keywords: by Carmen Nobel
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
digital powerhouse." Kodak's big dilemma is that while 80 percent of the company's revenue comes from traditional film products, that segment is growing at just 2 percent per year. One observer calls this "perhaps the most... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
people like network giant Ted Turner and Bruce Willis in his film roles. Executives were now portrayed as similar warrior-athletes who ventured into out-of-bounds challenges like technical rock climbing. These were the masculine ideals... View Details
Keywords: by Martha Lagace
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the... View Details
- 04 Nov 2014
- First Look
First Look: November 4
creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in November of... View Details
Keywords: Sean Silverthorne
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
set to become the highest grossing film ever in the U.S. and earn over $2 billion worldwide. Frozen had just surpassed $1 billion in box office to become Disney animation’s biggest success ever. In live action movies, Disney franchises,... View Details
Keywords: Dina Gerdeman
- 26 Mar 2013
- First Look
First Look: March 26
http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a... View Details
Keywords: Sean Silverthorne
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
reported in their recent working paper, "Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales," and have significant implications not only for the types of films studios decide to fund in future,... View Details
- August 2023
- Case
Salma Qarnain: Spaceships to Broadway
By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details