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Show Results For
- All HBS Web
(664)
- People (23)
- News (147)
- Research (298)
- Multimedia (6)
- Faculty Publications (218)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
School Case 817-117 King Digital Entertainment Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile... View Details
Keywords: Sean Silverthorne
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
blocking power. So let’s assume that, with many contenders, Amazon had powerful reasons to choose New York. Comparative advantages presumably ranged from a large and highly educated employee pool to big incentives and to local View Details
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
Insights & Advice 26 Jan 2024 Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective Becca Carnahan Author HBS Team tag All Locations Company Perspectives Nonprofit / Government Summer Internships Why We Recruit Emerson... View Details
- 31 Aug 2007
- Working Paper Summaries
Exclusivity and Control
- Web
Winners & Runners-Up | New Venture Competition
dedicated corporate governance solution to address the needs of small-cap public and institutionally funded private companies. Lean Forward Media Prita Uppal Michelle Crames Jeff Norton Business Track Runner-Up Lean Forward View Details
- 15 Dec 2023
- News
The Musts of 2023
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their hearts. And their answers ran... View Details
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane]... View Details
- Web
Industry Information - Alumni
faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details
- 01 Apr 2000
- News
Student "Treks" Lead to Jobs and Opportunities
one-third of the HBS student body -- traveled to San Francisco and Silicon Valley as participants in the fifth annual WesTrek, an event organized by members of the High Tech and New Media Club in coordination with the School's Career... View Details
- July 2020 (Revised April 2022)
- Case
Paris Saint-Germain: Building One of the World's Top Sports Brands
By: Anita Elberse and David Moreno Vicente
In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details
Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020. (Revised April 2022.)
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
Success of Entertainment Products." Sarah Jane Gilbert: Tell us about "star power" and how it contributes to a film's success. Anita Elberse: The concept "star power" captures the extent to which an artist's... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across all of the View Details
- 01 Sep 2003
- News
Larry Murphy
development advisor. He believes that sheer size, coupled with some ill-advised mergers, have hurt creativity and bottom-line performance at big-name media and entertainment companies. “I wouldn’t be... View Details
- Profile
Claire Freidman
interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the vast network of alumni in the media and View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
world stage. Armed with a $74 million branding fund, the President’s Council on Nation Branding began a multiprong effort in 2009 to position South Korea as an important global player, showcase its welcoming culture, and boost quality perceptions of its products and... View Details
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- 04 Jan 2022
- What Do You Think?
Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?
legal dispute and negative publicity at a precarious time. Employee sexual harassment allegations at McDonald’s were reaching the media along with efforts to get McDonald’s and its franchisees to raise starting pay to $15 per hour. The... View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
- 15 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro
Diplomacy in the Office of Career Services. What do you enjoy about working with organizations? I manage relationships with organizations in the Technology and Entertainment and Media industries, along with... View Details