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Show Results For
- All HBS Web
(657)
- People (23)
- News (147)
- Research (299)
- Multimedia (6)
- Faculty Publications (217)
- 01 Apr 2000
- News
Student "Treks" Lead to Jobs and Opportunities
one-third of the HBS student body -- traveled to San Francisco and Silicon Valley as participants in the fifth annual WesTrek, an event organized by members of the High Tech and New Media Club in coordination with the School's Career... View Details
- Web
Winners & Runners-Up | New Venture Competition
dedicated corporate governance solution to address the needs of small-cap public and institutionally funded private companies. Lean Forward Media Prita Uppal Michelle Crames Jeff Norton Business Track Runner-Up Lean Forward View Details
- 21 Aug 2020
- Blog Post
Pursuing a JD/MBA Joint Degree
that we are pursuing. In my first year, we went to New York to meet with industry professionals. After meeting the CEO of HBO, I was surprised at how much of the cohort was interested in the entertainment and View Details
- Web
Industry Information - Alumni
faculty from the fields of business, economics and law. + – CPG/Marketing AdAge Leading trade publication of the marketing and media landscape. Tiered subscription model (free registration for a limited number of articles per month;... View Details
- July 2020 (Revised April 2022)
- Case
Paris Saint-Germain: Building One of the World's Top Sports Brands
By: Anita Elberse and David Moreno Vicente
In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details
Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe
Elberse, Anita, and David Moreno Vicente. "Paris Saint-Germain: Building One of the World's Top Sports Brands." Harvard Business School Case 521-006, July 2020. (Revised April 2022.)
- 15 Dec 2023
- News
The Musts of 2023
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. At fall reunions, we set up shop on campus and asked alumni about what media moved them this year. What changed their minds or their... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
School Case 817-117 King Digital Entertainment Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile... View Details
Keywords: Sean Silverthorne
- 28 Jul 2020
- Research & Ideas
Racism and Digital Design: How Online Platforms Can Thwart Discrimination
essential to evaluate methods for measuring discrimination and associated design changes over time. About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working Knowledge. [Image: RyanJLane]... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
which combined all of Martha's business interests into a single, integrated, synergistic company. What has your business strategy been at MSLO? A key piece has been building a core creative and editorial content that we spin out across all of the View Details
- Profile
Monica Dodi
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details
Keywords: by Susan Young
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
world stage. Armed with a $74 million branding fund, the President’s Council on Nation Branding began a multiprong effort in 2009 to position South Korea as an important global player, showcase its welcoming culture, and boost quality perceptions of its products and... View Details
- 01 Sep 2003
- News
Larry Murphy
development advisor. He believes that sheer size, coupled with some ill-advised mergers, have hurt creativity and bottom-line performance at big-name media and entertainment companies. “I wouldn’t be... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
change, the authors provide a quick and entertaining introduction to the science of climate change. It is a concise primer for anyone interested in how CO2 impacts our climate. Even knowledgeable readers will learn something new about... View Details
Keywords: podcasts
- 27 Oct 2015
- Blog Post
Alumni: Where Are They Now? Featuring Claire Friedman...
Current Position: COO and Executive in Charge of Lip Sync Battle Franchise, Casey Patterson Entertainment Current Location: New York/Los Angeles Tell us what you're up to these days. Right after graduation, I packed my bags and moved out... View Details
Keywords: Entertainment / Media / Sports
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
- January 2019 (Revised February 2020)
- Case
World Wrestling Entertainment, Inc.
By: Anita Elberse and Melissa Rodman
World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details
Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy
Elberse, Anita, and Melissa Rodman. "World Wrestling Entertainment, Inc." Harvard Business School Case 519-058, January 2019. (Revised February 2020.)
- 20 Apr 2017
- Blog Post
Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry
opportunity? I am going back to Universal Music Group (where I interned for the summer) but will be working for one of its labels Capitol Records as Director of Business Development / Chief of Staff to the executive team. Tell us about... View Details
Keywords: Entertainment / Media / Sports