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  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
  • October 1998 (Revised December 2001)
  • Case

Procter & Gamble: Always Russia

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details
Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia
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Arnold, David J. "Procter & Gamble: Always Russia." Harvard Business School Case 599-050, October 1998. (Revised December 2001.)
  • 10 Mar 2020
  • News

Competing in the Age of A.I. — Interview with Marco Iansiti and Karim R. Lakhani

    The Price Effects of Cross-Market Mergers: Theory and Evidence from the Hospital Industry

    We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or service but are bundled by a common intermediary. Focusing on hospital mergers across distinct geographic markets, we show that such... View Details
    • March 2023 (Revised June 2023)
    • Case

    Metaverse Wars

    By: Andy Wu, David B. Yoffie and Matt Higgins
    In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
    Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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    Wu, Andy, David B. Yoffie, and Matt Higgins. "Metaverse Wars." Harvard Business School Case 723-431, March 2023. (Revised June 2023.)
    • Article

    Missing the Near Miss: Recognizing Valuable Learning Opportunities in Radiation Oncology

    By: Palak Kundu, Olivia Jung, Luca F. Valle, Amy C. Edmondson, Nzhde Agazaryan, John Hegde, Michael Steinberg and Ann Raldow
    “Near miss” events are valuable low-cost learning opportunities in radiation oncology as they do not result in patient harm and are more pervasive than adverse events that do. Near misses vary depending on the presence of a latent error of behavior or process, and the... View Details
    Keywords: Radiation Oncology; Cognitive Biases; Health Care and Treatment; Learning
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    Kundu, Palak, Olivia Jung, Luca F. Valle, Amy C. Edmondson, Nzhde Agazaryan, John Hegde, Michael Steinberg, and Ann Raldow. "Missing the Near Miss: Recognizing Valuable Learning Opportunities in Radiation Oncology." Practical Radiation Oncology 11, no. 3 (May 2021): e256–e262.
    • February 2020
    • Article

    Tales of Two Motives: Disclosure and Concealment

    By: Leslie John, Michael L. Slepian and Diana Tamir
    We posit that the desire to disclose personal information, and the desire to conceal it, are related yet distinct psychological motives. People often wish to conceal information, such as embarrassing aspects of the self. Yet people also seek to reveal information, such... View Details
    Keywords: Disclosure; Privacy; Information; Motivation and Incentives
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    John, Leslie, Michael L. Slepian, and Diana Tamir. "Tales of Two Motives: Disclosure and Concealment." Special Issue on Privacy and Disclosure, Online and in Social Interactions edited by L. John, D. Tamir, M. Slepian. Current Opinion in Psychology 31 (February 2020).
    • 20 May 2016
    • Other Presentation

    Competing to Change the World: Creating Shared Value

    By: Michael E. Porter
    The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
    Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community
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    Porter, Michael E. "Competing to Change the World: Creating Shared Value." Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, May 20, 2016.
    • 18 May 2016
    • Other Presentation

    Competing to Change the World: Creating Shared Value

    By: Michael E. Porter
    The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
    Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community; United States
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    Porter, Michael E. "Competing to Change the World: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, May 18, 2016.
    • December 2006 (Revised October 2007)
    • Course Overview Note

    Managing Networked Businesses: Course Overview for Educators

    By: Thomas R. Eisenmann
    Provides an overview for educators of concepts covered in the MBA elective course, "Managing Networked Businesses," (MNB). MNB focuses on management challenges in businesses that exhibit network effects. Such businesses comprise a large and growing share of the global... View Details
    Keywords: Networks; Business Organization
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    Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Educators." Harvard Business School Course Overview Note 807-104, December 2006. (Revised October 2007.)​
    • February 2000 (Revised May 2001)
    • Case

    BET.com

    By: Thomas R. Eisenmann and Pauline M Fischer
    Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
    Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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    Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
    • September 1993 (Revised September 1997)
    • Case

    China (A): The Great Awakening

    By: Debora L. Spar
    As the third largest economy after the United States and Japan, China's startling economic growth has spurred increasing interest in the economic, social, and political factors that catapulted the country to sudden prominence. This case starts with an overview of the... View Details
    Keywords: History; Government and Politics; Society; Macroeconomics; China
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    Spar, Debora L. "China (A): The Great Awakening." Harvard Business School Case 794-019, September 1993. (Revised September 1997.)
    • 16 Nov 2016
    • News

    The best ways to combat bias

    • May 2007 (Revised November 2019)
    • Case

    Dollar General (A)

    By: Willy Shih, Stephen P. Kaufman and Rebecca McKillican
    Dollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year... View Details
    Keywords: Business Model; Family Business; Disruptive Innovation; Growth and Development Strategy; Competitive Advantage; Retail Industry; United States
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    Shih, Willy, Stephen P. Kaufman, and Rebecca McKillican. "Dollar General (A)." Harvard Business School Case 607-140, May 2007. (Revised November 2019.)
    • February 2024
    • Article

    Conveying and Detecting Listening in Live Conversation

    By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
    Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
    Keywords: Interpersonal Communication; Behavior; Perception
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    Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494.
    • February 1993 (Revised October 1993)
    • Case

    Brent Walker Group PLC,The

    The Brent Walker Group completed the largest out-of-court restructuring in the United Kingdom. After overexpansion in the 1980s, the company pursued a large acquisition financed with debt and then encountered falling asset prices. With the assistance of the Bank of... View Details
    Keywords: Restructuring; United Kingdom
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    Fenster, Steven R. "Brent Walker Group PLC,The." Harvard Business School Case 293-078, February 1993. (Revised October 1993.)
    • May 2023
    • Article

    Gentrification and Retail Churn: Theory and Evidence

    By: Edward L. Glaeser, Michael Luca and Erica Moszkowski
    How does gentrification transform neighborhood retail amenities? This paper presents a model in which gentrification harms incumbent residents by increasing rental costs and by eliminating distinctive local stores. While rising rents can be offset with targeted... View Details
    Keywords: Gentrification; Neighborhoods; Impact; Local Range; Transition; Civil Society or Community; Welfare; Economic Growth
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    Glaeser, Edward L., Michael Luca, and Erica Moszkowski. "Gentrification and Retail Churn: Theory and Evidence." Art. 103879. Regional Science and Urban Economics 100 (May 2023).
    • Article

    Risk Attitudes and Personality Traits of Entrepreneurs and Venture Team Members

    By: Sari Pekkala Kerr, William R. Kerr and Margaret Dalton
    Personality distinctions between entrepreneurs, nonfounder CEOs/leaders, and inventor employees have received limited attention, especially in innovative settings where they are working together. We surveyed these groups, along with other employees of innovative firms,... View Details
    Keywords: Entrepreneurs; Inventors; Innovation; Risk; Personal Characteristics; Innovation and Invention; Risk and Uncertainty; Attitudes
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    Kerr, Sari Pekkala, William R. Kerr, and Margaret Dalton. "Risk Attitudes and Personality Traits of Entrepreneurs and Venture Team Members." Proceedings of the National Academy of Sciences 116, no. 36 (September 3, 2019): 17712–17716.
    • June 1991 (Revised June 1993)
    • Background Note

    The Decline of the British Cotton Industry (Abridged)

    Supplements the general argument concerning the decline of the British economy by showing how vertical specialization, horizontal competition, and entrenched job control combined to create incentives for management to adapt to changing international conditions by... View Details
    Keywords: Technology; Business Cycles; Organizational Structure; Consumer Products Industry; Great Britain
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    McCraw, Thomas K. "The Decline of the British Cotton Industry (Abridged)." Harvard Business School Background Note 391-253, June 1991. (Revised June 1993.)
    • 06 Aug 2014
    • News

    Boards can get better at expecting the unexpected

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