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      • Faculty Publications  (273)

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      • February 2010 (Revised March 2012)
      • Case

      Harvard Business School Executive Education: Balancing Online and Offline Marketing

      By: John A. Deighton and Leora Kornfeld
      How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
      Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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      Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
      • January 2010 (Revised April 2011)
      • Case

      Google Inc.

      By: Benjamin Edelman and Thomas R. Eisenmann
      Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
      Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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      Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)
      • March 2009
      • Teaching Note

      Publicis Groupe 2009: Toward a Digital Transformation (TN)

      By: Rosabeth M. Kanter and Matthew Bird
      Teaching Note for [309085]. View Details
      Keywords: Transition; Mergers and Acquisitions; Problems and Challenges; Globalization; Expansion; Organizational Change and Adaptation; Business Model; Advertising Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation (TN)." Harvard Business School Teaching Note 309-099, March 2009.
      • February 2009 (Revised March 2009)
      • Case

      Publicis Groupe 2009: Toward a Digital Transformation

      By: Rosabeth M. Kanter and Matthew Bird
      After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
      Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry
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      Kanter, Rosabeth M., and Matthew Bird. "Publicis Groupe 2009: Toward a Digital Transformation." Harvard Business School Case 309-085, February 2009. (Revised March 2009.)
      • February 2009 (Revised September 2011)
      • Case

      Big Spaceship: Ready to Go Big?

      By: Boris Groysberg and Michael Slind
      Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
      Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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      Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: MXP Digital Media Processor

      By: Willy C. Shih and Thomas Thurston
      "Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
      Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)
      • January 2007 (Revised December 2007)
      • Case

      Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company

      By: F. Warren McFarlan, Guoqing Chen, Kai Reimers and Xunhua Guo
      Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the student to advise them as to how they should continue to grow in the future. This is the closest China... View Details
      Keywords: History; Information Technology; Service Operations; Growth and Development Strategy; Technology Industry; China
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      McFarlan, F. Warren, Guoqing Chen, Kai Reimers, and Xunhua Guo. "Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company." Harvard Business School Case 307-093, January 2007. (Revised December 2007.)
      • November 2006 (Revised November 2007)
      • Case

      EFJ, Inc.

      By: Lynda M. Applegate, Ajay Vinze and Mara Vatz
      Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says... View Details
      Keywords: Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion
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      Applegate, Lynda M., Ajay Vinze, and Mara Vatz. "EFJ, Inc." Harvard Business School Case 807-062, November 2006. (Revised November 2007.)
      • August 2004
      • Case

      Microsoft.NET (Abridged)

      By: Alan D. MacCormack and Kerry Herman
      Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
      Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms
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      MacCormack, Alan D., and Kerry Herman. "Microsoft.NET (Abridged)." Harvard Business School Case 605-025, August 2004.
      • September 2002 (Revised October 2002)
      • Case

      Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)

      By: Dorothy A. Leonard and David Kiron
      Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details
      Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital
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      Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)
      • April 2002 (Revised May 2005)
      • Case

      GE's Digital Revolution: Redefining the E in GE

      By: Christopher A. Bartlett and Meg Glinska
      This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web
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      Bartlett, Christopher A., and Meg Glinska. "GE's Digital Revolution: Redefining the E in GE." Harvard Business School Case 302-001, April 2002. (Revised May 2005.)
      • October 2001
      • Supplement

      BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

      By: Stefan H. Thomke
      Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
      Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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      Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
      • June 2001
      • Case

      AtomFilms

      By: Bharat N. Anand and Taslim Pirmohamed
      Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details
      Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry
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      Anand, Bharat N., and Taslim Pirmohamed. "AtomFilms." Harvard Business School Case 701-063, June 2001.
      • September 2000 (Revised October 2006)
      • Teaching Note

      Wildfire Communications, Inc. (A) and (B) (TN)

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-396-305) and (9-396-306). View Details
      Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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      Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
      • July 2000 (Revised September 2005)
      • Case

      BMG Entertainment

      By: Jan W. Rivkin and Gerrit Meier
      As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details
      Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry
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      Rivkin, Jan W., and Gerrit Meier. "BMG Entertainment." Harvard Business School Case 701-003, July 2000. (Revised September 2005.)
      • April 2000 (Revised November 2003)
      • Case

      H. E. Butt Grocery Company: The New Digital Strategy (A)

      By: F. Warren McFarlan and Melissa Dailey
      Shows how the company's IT priorities have moved from primary supply chain restructuring to e-commerce. Shows the new organization structure created by the company. View Details
      Keywords: Internet and the Web; Organizational Structure; Organizational Change and Adaptation; Supply Chain; Technology Adoption; Information Technology; Retail Industry
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      McFarlan, F. Warren, and Melissa Dailey. "H. E. Butt Grocery Company: The New Digital Strategy (A)." Harvard Business School Case 300-106, April 2000. (Revised November 2003.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
      • May 1999 (Revised March 2001)
      • Case

      Marshall Industries

      By: Jeffrey F. Rayport
      Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
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      Rayport, Jeffrey F., and Cathy Olofson. "Marshall Industries." Harvard Business School Case 899-239, May 1999. (Revised March 2001.)
      • November 1998 (Revised February 1999)
      • Case

      Microsoft Office: Finding the Suite Spot

      By: Stefan H. Thomke and Steven Sinofsky
      Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details
      Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry
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      Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
      • November 1998 (Revised November 2001)
      • Case

      BMW AG: The Digital Car Project (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
      Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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      Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
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