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- Faculty Publications (3,968)
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
- 14 Dec 2010
- Working Paper Summaries
Regulating for Legitimacy: Consumer Credit Access in France and America
Keywords: by Gunnar Trumbull
- 09 Feb 2018
- News
Colleges and businesses team up to fill demand for skilled workers
- 2011
- Book
Moving Forward: The Future of Consumer Credit and Mortgage Finance
By: Nicolas P. Retsinas and Eric Belsky
The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details
- 28 Aug 2011
- News
Long-term housing demand trend is positive
- December 2015
- Article
Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization
By: Geoffrey Jones and Christos Pitelis
This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 2024
- Working Paper
Incorporating Micro Data into Differentiated Products Demand Estimation with PyBLP
We delineate a general framework for incorporating many types of micro data from summary statistics to full surveys of selected consumers into Berry, Levinsohn, and Pakes (1995) style estimates of differentiated products demand systems. We extend recommended practices... View Details
- September 1988 (Revised November 1988)
- Case
Watt Group: Consumer Product and Retailing Doctors (A)
By: Ray A. Goldberg
- 2021
- Working Paper
Pricing and Supply Chain Transparency to Conscientious Consumers
By: Marco Bertini, Stefan Buehler and Daniel Halbheer
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- Article
Money, Time, and the Stability of Consumer Preferences
By: Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman and Dan Ariely
- March 2014 (Revised April 2014)
- Teaching Note
23andMe: Genetic Testing for Consumers (A) and (B)
By: John A. Quelch
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, View Details
Keywords: by Martha Lagace
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- 2016
- Working Paper
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details
- March 2023
- Technical Note
Companion to: Demand Simulator Spreadsheet Supplement
By: Elie Ofek and Olivier Toubia
- summer 1983
- Journal Article
Dynamic Factor Demands Under Rational Expectations
By: J. J. Rotemberg and Robert Pindyck