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  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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  • Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to... View Details
  • 03 Jan 2017
  • First Look

January 3, 2017

regulate the industry. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52032 Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal... View Details
Keywords: Carmen Nobel
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • Web

Winners & Runners-Up | New Venture Competition

Enterprise Track Crowd Favorite Offering AI-based analysis of cardiac arrhythmias to expedite clinical decision making. Alumni Track, 2022 fleetzero Steven Henderson (MBA 2016) Alumni Track Winner Ocean cargo. Zero emissions. Collective... View Details
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 13 Sep 2011
  • First Look

First Look: September 13

in the control group receive a standard volunteer contract often offered for this type of task, whereas agents in the three treatment groups receive small financial rewards, large financial rewards, and non-financial rewards, respectively. The View Details
Keywords: Sean Silverthorne
  • 01 Oct 1999
  • News

Banking on Success

The Dow's high for the year was 891.66, there were long lines at the gas pumps, and Goldman Sachs, Morgan Stanley, and Lehman Brothers were essentially one-office firms. "Most of us who went into banking thought it was going to be a View Details
Keywords: Deborah E. Blagg
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the good. Not Just for Stereotyping... View Details
Keywords: Sean Silverthorne
  • February 2020 (Revised April 2021)
  • Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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  • Web

Globalization - Faculty & Research

demanding than what the minimalist nature of duties of forbearance initially would suggest. 2014 Working Paper Finance and Social Responsibility in the Informal Economy: Institutional Voids, Globalization and Microfinance Institutions By:... View Details
  • Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Serving the Public Interest Through Competition: British Railroads Through comparative analysis of railroads in the United States and... View Details
  • 12 Mar 2021
  • News

My Favorite Case

should CEO Dan Case take to balance the competing demands of maintaining the firm's culture and positioning it for future growth? “Mine came after business school. I came back here with my best friend, who was the subject of a case by Tom... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 26 Aug 2014
  • First Look

First Look: August 26

rates to monetary shocks appears to reflect changes in term premia. One mechanism that may generate such variation in term premia is based on demand effects due to the existence of what we call "yield-oriented" investors. We... View Details
Keywords: Sean Silverthorne
  • 25 May 2021
  • Research & Ideas

White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

Indeed, Zhang’s research found that prior to launching the algorithm in 2015, Airbnb’s white hosts made $12.16 more per day than Black hosts, according to the study, Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in... View Details
Keywords: by Lane Lambert; Technology; Accommodations
  • 07 Jun 2004
  • Research & Ideas

What Drives Supply Chain Behavior?

be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities include short-term View Details
Keywords: by Sarah Jane Johnston
  • 14 Jun 2010
  • Research & Ideas

The Hard Work of Measuring Social Impact

to accountability demands from a variety of constituents. (These papers are: "The Many Faces of Nonprofit Accountability" [PDF] and "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance" [PDF]).... View Details
Keywords: by Julia Hanna
  • Web

Case Studies - Social Impact Collaboratory

its new President Laurie Patton faced the challenge of students calling for divestment from fossil fuels, trustees opposed to it, and a series of day to day administrative challenges that demanded her immediate attention. How does change... View Details
  • Web

Finance Awards & Honors - Faculty & Research

Institutions for "The Limits of Insurance Demand and the Growing Protection Gap" with Pari Sastry, Tess Scharlemann, and Ana-Maria Tenekedijieva. 2024 Elisabeth Kempf : Winner of the 2024 Second Place Jensen Prize for the best paper... View Details