Publications

November 2004 (Revised March 2007)
Case

10 Uncommon Values®: Optimizing the Stock-Selection Process

By: Paul M. Healy and Boris Groysberg

In 2003, Steve Hash, research director at Lehman Brothers, prepared to initiate the firm's "Ten Uncommon Values" stock-picking process for the year. An investment committee had to pick the 10 best stocks from about 100 stock ideas presented by the firm's analysts. The... View Details

Keywords: Stocks; Investment; Financial Strategy; Decision Making; Groups and Teams; Financial Services Industry; United States

02 Feb 2016
News

The Antidote to HiPPOs

Keywords: crowd voting; decision making; strategy

May 2004 (Revised May 2006)
Case

AsiaInfo: The IPO Decision

The cofounder and CEO of AsiaInfo, a Chinese system integrator that built 70% of China's Internet backbone, must decide whether to list equity in the United States to fund future growth. Describes the company and the decision. A rewritten version of a previous case. View Details

Keywords: Decisions; Initial Public Offering; Growth Management; Internet and the Web; Entrepreneurship; Equity; Information Technology Industry; China; United States

June 2021
Article

The Role of Beliefs in Driving Gender Discrimination

By: Katherine B. Coffman, Christine L. Exley and Muriel Niederle

While there is ample evidence of discrimination against women in the workplace, it can be difficult to understand what factors contribute to discriminatory behavior. We use an experiment to both document discrimination and unpack its sources. First, we show that, on... View Details

Keywords: Gender Discrimination; Behavioral Decision Making; Gender; Attitudes; Prejudice and Bias; Economics; Behavior; Decision Making

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1 Feb 2008
Lecture

The Devil Wears Prada: The Effect of Exposure to Luxury Goods on Ethical Decision Making

By: Roy Y.J. Chua and X. Zou

Keywords: Luxury; Ethics; Decision Making

01 Jun 2009
News

Decisions through the Ages

WATANABE: A primer for all ages on how to think entrepreneurially. Photo Courtesy Portfolio/Penguin Group USA In business and education, Japan and the United States seem to alternate as inspirations for one another, and Ken Watanabe (MBA ’05) may be the latest guru in... View Details

Keywords: Publishing Industries (except Internet); Information

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

corporate synergies should be defined at the top and realized in the business units. Just as the CFO coordinates the budgeting process, a senior executive should coordinate the alignment process—a responsibility for the Office of Strategy Management (OSM). The annual... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

Article

How to Tackle Your Toughest Decisions

By: Joseph L. Badaracco

The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the best analysis they can, but they still don’t know what to do. Then judgment—a fusion of thinking, feelings, experience, imagination, and... View Details

Keywords: Management; Judgments

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16 Sep 2024
Blog Post

Creating a Candidate-Centered Recruiting Process

they will be evaluating candidates on, how they will assess candidates, and who will be doing the evaluations. To create a more inclusive recruiting process for candidates with diverse abilities, be intentional about all three factors.... View Details

Keywords: All Industries

Web

2+2 Application Process | MBA

2+2 Application Process The 2+2 program is a deferred admission process for current students, either in college or full-time master’s degree programs. 2+2 is comprised of at least two years of professional... View Details

January 1987
Article

Posterior Implementability in a Two-person Decision Problem

By: Jerry R. Green and Jean-Jacques Laffont

When a decision rule is implemented using a Bayesian incentive compatible mechanism in which the messages are publicly observable, the players' information is augmented by their observation of each others' strategies. In this paper we study the set of Bayesian... View Details

Keywords: Incentives; Commitment; Mechanism Design; Decision Making; Information

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December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry

July 2017
Article

The Impact of 'Display-Set' Options on Decision-Making

By: Uma R. Karmarkar

The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details

Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry

01 Jun 2002
News

Ads Improve Consumer Decisions

in fact we believe consumers are generally ill-informed about products, there's a utility cost to the individual of not receiving ads,” says Anand. “Imagine a world where there's no advertising — essentially we'd be making some very... View Details

Keywords: Laura Singleton (MBA 1988)

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

political science to explain drivers behind the crafting of public policy. Now Bazerman and coauthors Jonathan Baron and Katherine Shonk are looking into the psychology of decision making to provide a fuller... View Details

Keywords: by Manda Salls

February 2014
Article

Gender Differences in Willingness to Guess

By: Katherine Baldiga Coffman

We present the results of an experiment that explores whether women are less willing than men to guess on multiple-choice tests. Our test consists of practice questions from SAT II subject tests; we vary whether a penalty is imposed for a wrong answer and the salience... View Details

Keywords: Behavioral Decision Making; Microeconomic Behavior; Education Systems; Behavior; Decision Choices and Conditions; Gender; Economics

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

June 2025
Supplement

Travelogo: Customer Segmentation

By: Eva Ascarza and Noah Ahmadi

This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details

Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships