• 26 Jan 2021
• Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

Bush, senior manager at the Commonwealth Bank of Australia; and Zoë Chance, assistant professor of marketing at Yale School of Management. Putting ‘repayment-by-purchase’ to the test A field experiment conducted with the Commonwealth Bank... View Details

Keywords: by Kristen Senz; Financial Services

• Article

Seize the Power

By: Stefan Thomke

A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found... View Details

Keywords: Experimentation; Competitiveness; Competition; Innovation and Invention; Marketing; Organizational Change and Adaptation

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Thomke, Stefan. "Seize the Power." Indian Management (February 2020).

• 17 Mar 2021
• Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

• September–October 2024
• Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

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De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.

• April 1989 (Revised March 1990)
• Case

Burlington Northern (B)

By: Janice H. Hammond

Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a... View Details

Keywords: Change Management; Expansion; Rail Transportation; Logistics; Distribution Channels; Truck Transportation; Innovation and Invention; Sales; Rail Industry; United States

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Hammond, Janice H. "Burlington Northern (B)." Harvard Business School Case 689-083, April 1989. (Revised March 1990.)

• July – August 2011
• Article

Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units

By: I. M. Nembhard and A. L. Tucker

Dynamic service settings-characterized by workers who interact with customers to deliver services in a rapidly changing, uncertain, and complex environment (e.g., hospitals)-play an important role in the economy. Organizational learning studies in these settings have... View Details

Keywords: Experience and Expertise; Customer Focus and Relationships; Learning; Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Health Industry

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Nembhard, I. M., and A. L. Tucker. "Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units." Organization Science 22, no. 4 (July–August 2011): 907–922.

• 19 May 2011
• Research & Ideas

Empathy: The Brand Equity of Retail

the Cleveland Clinic had lost business solely due to a lack of empathy. "It was like the prettiest girl in class not getting a date," Raman said. For Cosgrove, Barnett's story was a transformative experience that led the hospital to... View Details

Keywords: by Carmen Nobel; Health

• 25 May 2011
• HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

leave vacant positions unfilled for immediate, measurable savings. That's the retail way. Moreover, the costs of understaffing aren't easily quantifiable; who can say how many customers are lost to long lines or stock-outs? “You can... View Details

Keywords: by Julia Hanna; Retail

• Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

• May 2023
• Teaching Note

Away: Scaling a DTC Travel Brand

By: Joseph B. Fuller and Jill Avery

Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details

Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry

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Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.

• 2017
• Mimeo

Science for Society: Science and Technology Based Social Entrepreneurship

By: Tarun Khanna, Shashank Shah and Kundan Madireddy

This publication is an outcome of the team's research, engagement and interactions with over 25 science and technology-based social enterprises in India. It provides details on the research process, insightful outcomes and innovative impact.
Throughout the... View Details

Keywords: Social Entrepreneurship; Science-Based Business; Information Technology; Business and Community Relations; India

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Khanna, Tarun, Shashank Shah, and Kundan Madireddy. "Science for Society: Science and Technology Based Social Entrepreneurship." Harvard University South Asia Institute, 2017. Mimeo. (This publication is an outcome of a grant from the Tata Trusts.)

• 16 Aug 2010
• Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details

Keywords: by Sarah Jane Gilbert

• 30 Oct 2018
• First Look

New Research and Ideas, October 30, 2018

information. We implement an experiment where senders are required to report their private information truthfully but can choose how complex to make their reports. We find that senders use complex disclosure more than half the time. Most... View Details

Keywords: Dina Gerdeman

• August 2024 (Revised September 2024)
• Case

Dishoom: From Bombay with Love

By: Anjali M. Bhatt and Thomas J. DeLong

Shamil and Kavi Thakrar, co-founders of Dishoom, faced critical decisions as they looked to expand the UK-based restaurant group. Shamil, the CEO, was confident in Dishoom's potential for growth but he was concerned about preserving the culture and values centered... View Details

Keywords: Human Resource Management; Growth And Scaling; Organizational Culture; Values and Beliefs; Growth Management; Expansion; United Kingdom

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Bhatt, Anjali M., and Thomas J. DeLong. "Dishoom: From Bombay with Love." Harvard Business School Case 425-025, August 2024. (Revised September 2024.)

• 22 Nov 2016
• First Look

November 22, 2016

popularity of carryout orders, which poses a threat to the service experiences of customers and the sustainability of the operation. Purchase this case:... View Details

Keywords: Sean Silverthorne