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Show Results For
- All HBS Web
(2,131)
- People (3)
- News (866)
- Research (820)
- Events (1)
- Multimedia (6)
- Faculty Publications (180)
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- 12 Oct 1999
- Research & Ideas
Throwing Your Opponent: Strategies for the Internet Age
The Internet is changing the nature of competition in virtually every industry. And according to HBS professor David Yoffie, competing in the Internet age is more than just a matter of having to do everything faster. In their book,... View Details
Keywords: by Daniel Penrice
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
specific culture of the firm. Maybe that went out of balance. Second, we need to reconsider the idea that the CEO is somebody who simply leads an economic entity. We have to think about what it means in the 21st century for businesspeople... View Details
Keywords: by Roger Thompson
- 15 Oct 2009
- Working Paper Summaries
Mixed Source
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and... View Details
Keywords: Martha Lagace
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- Research Summary
The Role of Information Technology in the Provision of Services
By: James I. Cash
James I. Cash, Jr. is exploring the role of information technology in service management. Specifically, he is studying the implications of the ubiquity of information technology at three levels in service-providing organizations. (In the United States today, service... View Details
- 16 Jun 2009
- First Look
First Look: June 16
use is predictable. We conclude that the convergence project between the FASB and IASB should be dismantled and that competition between the two bodies would be the most practical View Details
Keywords: Martha Lagace
- Research Summary
Design Driven Innovation
By: Roberto Verganti
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- 03 Jul 2012
- First Look
First Look: July 3
Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities View Details
Keywords: Sean Silverthorne
- April 19, 2018
- Article
4 Ways to Improve Your Content Marketing
By: Frank V. Cespedes and Russ Heddleston
In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details
Cespedes, Frank V., and Russ Heddleston. "4 Ways to Improve Your Content Marketing." Harvard Business Review (website) (April 19, 2018).
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And... View Details
Keywords: by Michael Blanding
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
employees in a changed workplace. “The problem we found is that we have stereotypical expectations of what it means to be passionate,” says Jachimowicz, who conducted the study with doctoral students Kai Krautter of HBS View Details
Keywords: by Ben Rand
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
of thought. He said, "for a leader to be transparent he should have had inculcated an environment of TRUST beforehand, which means he cannot suddenly become candid about his apprehensions." Dora Bonnet commented, the role of... View Details
Keywords: by Jim Heskett
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less... View Details
Keywords: by Dina Gerdeman
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
the same view, he says. Implications beyond universities While the study focuses specifically on academic research, it may also have meaning for other organizations, Duede says—those that similarly lean on employees for their ability to... View Details
Keywords: by Ben Rand
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
- February 2008 (Revised April 2008)
- Case
Avaya (A)
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
Godes, David B. "Avaya (A)." Harvard Business School Case 508-048, February 2008. (Revised April 2008.)