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Show Results For
- All HBS Web
(32,049)
- People (86)
- News (11,078)
- Research (13,774)
- Events (154)
- Multimedia (1,394)
- Faculty Publications (10,949)
- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- 06 Nov 2019
- News
Harvard Business School Dean to Step Down
- 04 Nov 2015
- News
How to use Facebook to maximize your business presence
- November 2020 (Revised May 2023)
- Case
Holaluz: Taking on the Spanish Energy Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy... View Details
Keywords: Electricity; Solar Power; Subscription Business; Renewable Energy; Entrepreneurship; Service Delivery; Business Model; Product Launch; Marketing; Energy Industry; Spain
Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.)
- June 1985 (Revised May 1986)
- Case
First Federal Corp.: Small Business Market (B), Software Case
Vitale, Michael R. "First Federal Corp.: Small Business Market (B), Software Case." Harvard Business School Case 185-106, June 1985. (Revised May 1986.)
- April 2010
- Article
From Strategy to Business Models and onto Tactics
By: Ramon Casadesus-Masanell and Joan Enric Ricart
The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details
Keywords: Business Model; Competitive Strategy; Value Creation; Business and Stakeholder Relations; Framework; Negotiation Tactics; Competition
Casadesus-Masanell, Ramon, and Joan Enric Ricart. "From Strategy to Business Models and onto Tactics." Special Issue on Business Models Long Range Planning 43, no. 2 (April 2010): 195–215.
- 16 Feb 2017
- News
Trump & Business
- 04 Aug 2010
- Working Paper Summaries
The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption
- March 2011
- Background Note
Pitching Business Opportunities
By: Lynda M. Applegate, William R. Kerr and Alexis Brownell
This note can be used to develop a business plan pitch for a new venture. View Details
Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship
Applegate, Lynda M., William R. Kerr, and Alexis Brownell. "Pitching Business Opportunities." Harvard Business School Background Note 811-086, March 2011.
- 12 Aug 2002
- Op-Ed
Using Big Business to Fight Poverty
can bring to bear on development projects. First, corporations possess the competence for the job—in the form of skills, technology, and access to global markets and credit.... View Details
Keywords: by George C. Lodge
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 10 Jan 2017
- Blog Post
From Product Development to Business School
stopped pursuing the technology and set out on developing our own solution, a move that—I’m sure—crushed the team at the laboratory: watching what they thought was a sure partner and lucrative contract slip through their fingers. This is why I decided View Details
- 15 Apr 2015
- News
Why Small Businesses Are Turning to Online Lenders
- July–August 2012
- Article
A Better Way to Tax U.S. Businesses
By: Mihir Desai
The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation. According to the article, a reduction in corporate tax rates would be offset by a tax... View Details
Keywords: Corporate Social Responsibility and Impact; Taxation; Globalization; Labor; Innovation and Invention; United States
Desai, Mihir. "A Better Way to Tax U.S. Businesses." Harvard Business Review 90, nos. 7-8 (July–August 2012): 135–139.
- Teaching Interest
Families in Business
Like every company, family businesses must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family businesses also face a unique set of challenges and opportunities. In this Executive Education program, participants... View Details
- 25 Jul 2015
- News
Small businesses turning to online lenders
- 22 Jun 2017
- Cold Call Podcast
ShotSpotter: A Gunfire Detection Business Looks for a New Market
- Clubs
Global Business Club
- 04 Apr 2016
- News