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    Rosabeth M. Kanter

    Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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    • 29 Sep 2014
    • Research & Ideas

    Why Do Outlet Stores Exist?

    have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide... View Details
    Keywords: by Michael Blanding; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
    • May 2020 (Revised July 2022)
    • Case

    Brand Storytelling at Shinola

    By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
    Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
    Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Detroit; United States; North America
    Related
    • Career Coach

    Wendi Zhang

    business development/product partnerships for Google Pixel, Wearables, and Accessories as well as a few verticals of Google Home and Chromecast within Google's Devices &... View Details
    Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Angel Investing; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology
    • October 1986 (Revised November 1988)
    • Case

    B-W Footwear

    By: David B. Yoffie
    As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
    Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States
    Related
    • August 2017
    • Case

    Data-driven Manufacturing: The Kutesmart System

    By: Willy Shih and Nancy Hua Dai
    The data-driven manufacturing system at this Chinese bespoke mens' suit manufacturer illustrates the use of information technology to support mass customization in a largely manual production environment. It contrasts sharply with some of the Industrie 4.0... View Details
    Keywords: Manufacturing; Garment Manufacturing; Mass Customization; Data-driven Management; Data-driven Manufacturing; Operations; Production; Product; Customization and Personalization; Apparel and Accessories Industry; Apparel and Accessories Industry; China
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    • 01 Jun 2023
    • HBS Case

    A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

    At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details
    Keywords: by Dina Gerdeman; Apparel & Accessories
    • May 2021 (Revised July 2021)
    • Case

    Coats: Supply Chain Challenges

    By: Willy C. Shih and Adina Wong
    Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
    Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia
    Related
    • April 2006 (Revised October 2006)
    • Case

    Dansko, Inc.

    By: Amy C. Edmondson and Victoria Winston
    For the past 18 months, Mandy Cabot had worried that the shoe business she had built into a thriving operation with $90 million in annual revenue and over 110 employees might instead be a "house of cards." The management philosophy that had guided Dansko's growth,... View Details
    Keywords: Organizational Culture; Revenue; Experience and Expertise; Employee Relationship Management; Mergers and Acquisitions; Management Teams; Apparel and Accessories Industry
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      Benson P. Shapiro

      Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

      Keywords: apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel; apparel
      • March 2014
      • Module Note

      Implementing Environmentally Sustainable Operations

      By: Michael W. Toffel
      Keywords: Sustainability; Sustainability Management; Sustainability Reporting; Sustainable Supply Chains; Sustainable Operations; Environment; Environmental And Social Sustainability; Environmental Management; Environmental Operations; Environmental Performance; Environmental Policy; Environmental Protection; Environmental Strategy; Environmental Regulation; Operations Management; Operations Strategy; Supply Chain Management; Operations; Supply Chain; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Performance Improvement; Safety; Social Enterprise; Quality; Production; Working Conditions; Animal-Based Agribusiness; Buildings and Facilities; Agriculture and Agribusiness Industry; Apparel and Accessories Industry; Biotechnology Industry; Construction Industry; Manufacturing Industry
      Related
      • August 2021
      • Supplement

      Coats: Supply Chain Challenges: Spreadsheet Supplement

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
      Related
      • October 1994 (Revised August 2006)
      • Case

      Sport Obermeyer Ltd.

      By: Janice H. Hammond and Ananth Raman
      The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
      Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Hong Kong
      Related
      • July 2023
      • Case

      Crocs: Using Community-Centric Marketing to Make Ugly Iconic

      By: Ayelet Israeli and Anne V. Wilson
      In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
      Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States
      Related
      • September 2023 (Revised August 2025)
      • Supplement

      On

      By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
      Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Europe; Germany; Switzerland; United States
      Related
      • Research Summary

      Overview

      Downstream businesses that utilize global suppliers frequently use auditing programs to monitor their suppliers’ working conditions and are often deployed to address reputational concerns associated with procuring from unregulated suppliers. Despite their widespread... View Details
      Keywords: Audit Quality; Remote Work; Outsourcing; Econometric Analysis; Switching Costs; Service Operations; Performance Effectiveness; Retail Industry; Retail Industry
      • August 2021 (Revised November 2023)
      • Supplement

      Coats: Supply Chain Challenges

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
      Related
      • February 2023
      • Supplement

      Coats Dyehouse Management

      By: Willy C. Shih
      Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
      Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
      Related
      • June 2000
      • Case

      Rebirth of the Swiss Watch Industry, 1980-1992 (A)

      By: Michael L. Tushman and Daniel Radov
      The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
      Keywords: Information Technology; Product Development; Organizational Structure; Change Management; Alignment; Product Positioning; Brands and Branding; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry; Switzerland
      Related
      • Web

      Lifelong Learning - Alumni

      Andrew Ng discusses what organizations have learned about generative AI in the last year 891 01 Dec 2023 HBS Alumni Bulletin Rounding the Bend New technologies offer new hope for a circular economy in the apparel View Details