Filter Results:
(4,290)
Show Results For
- All HBS Web
(4,290)
- People (8)
- News (815)
- Research (2,929)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
Show Results For
- All HBS Web
(4,290)
- People (8)
- News (815)
- Research (2,929)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
How can managers better identify, describe, and confront the issues of environmental and social sustainability that their companies increasingly encounter? One answer is One Report, a method of integrating information about financial and... View Details
Keywords: by Martha Lagace
- Web
Prizes & Benefits | New Venture Competition
develop a social enterprise business plan, identifying the market for social ventures, financial modeling, pitching and presenting, and perspectives from practitioners and... View Details
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
stay patient. There is so much we want to and could do, but there are only so many hours in a day.” Why should companies consider purchasing art from ArtLifting? "Oftentimes, companies come to us when they're already in the market for... View Details
- December 1988 (Revised October 1989)
- Teaching Note
Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note
Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
- 2025
- Working Paper
A Preference for Revision Absent Improvement
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of
books, tweaked recipes, and technological updates). In principle, a world of constant revision
should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman... View Details
- 15 Feb 2012
- Op-Ed
Occupy Wall Street Protestors Have a Point
the world about the problems they thought might constitute material threats to the sustainability of market capitalism. As part of Harvard Business School's centennial celebration a few years ago, we convened groups of business leaders in... View Details
- January 1992
- Article
Theory and Misbehavior in First-Price Auctions: Comment
By: J. H. Kagel and A. E. Roth
Kagel, J. H., and A. E. Roth. "Theory and Misbehavior in First-Price Auctions: Comment." American Economic Review 82, no. 5 (January 1992): 1379–1391.
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and students who might otherwise benefit... View Details
Keywords: Maureen Harmon
- March 2025 (Revised April 2025)
- Case
WallStreetBets: Democratizing Retail Investing
By: Joseph Pacelli and Alexis Lefort
In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details
Keywords: Investment; Emerging Markets; Market Participation; Financial Strategy; Lawsuits and Litigation; Social and Collaborative Networks; Financial Markets; Financial Services Industry; United States
Pacelli, Joseph, and Alexis Lefort. "WallStreetBets: Democratizing Retail Investing." Harvard Business School Case 125-002, March 2025. (Revised April 2025.)
- 01 Mar 2013
- News
Opening the Door
business owners from around the world. She has held a variety of other leadership positions at HBS, including serving as cochair of the MBA Program. Applegate, whose research focuses on the influence of information technology on markets... View Details
- Web
Business at the Base of the Pyramid - Course Catalog
markets. But why do some businesses at the base of the pyramid succeed while others fail? The course examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial... View Details
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
- November 1999 (Revised November 1999)
- Case
Goodyear: The Aquatred Launch (Condensed)
Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details
Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond... View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
Art by Brian Taylor As an HBS doctoral student and recipient of the Wyss Award for Excellence in Doctoral Research, George Serafeim (DBA ’10) coauthored the paper “The Impact of Corporate Social Responsibility on Investment... View Details
- 23 Dec 2013
- Research & Ideas
Just How Independent are ‘Independent’ Directors?
In theory, a board of directors protects the rights of shareholders. Independent directors are supposed to be just that—independent—free to dissent from a decision of the majority. The reality is more complex. Directors are tied to one another by business and View Details
Keywords: by Michael Blanding
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
as a ship engineer. In time, she moved into business to, as she puts it, “understand how the world worked,” even as her passion for the environment continued. After two decades in the for-profit sector, including consulting work and View Details
Keywords: April White
- 01 Jun 2023
- News
Spray Canon
deciding who is even allowed to bid on it; Riley has described the modern art market as “a semiprivate social club that screens new entrants to determine whether they are qualified for membership.” It’s a... View Details