Publications

Publications

Filter Results: (4,517) Arrow Down
Filter Results: (4,517) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 128 of 4,517 Results →
  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Related
  • 19 Mar 2007
  • Research & Ideas

Handicapping the Best Countries for Business

Africa, Saudi Arabia, Russia, Europe (especially Italy), and the United States. He also helps readers plot their own trajectories and see where countries may be headed in the near future. We asked Vietor to discuss his research and its... View Details
Keywords: by Sean Silverthorne
  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

self-reflective design, "prototype testing," and improvement of their own work systems amidst changes in market needs, products, technical processes, and so forth. It is our conclusion that Toyota has developed a set of... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 30 Sep 2008
  • First Look

First Look: September 30, 2008

Multinational Firms, FDI Flows and Imperfect Capital Markets Authors:Pol Antras, Mihir Desai, and C. Fritz Foley Publication:Quarterly Journal of Economics (forthcoming) Abstract This paper examines how costly financial contracting and... View Details
Keywords: Martha Lagace
  • 06 Sep 2022
  • Blog Post

Student Spotlight: Summer Internships in Business & Environment

Chrissy's role prior to HBS was Marketing at BrightFarms. Grace Keliher (MBA 2023, Section I), Summer Internship: Summer Consultant, Climate & Sustainability practice, at Boston Consulting Group Climate change is the defining... View Details
  • 20 Jan 2015
  • First Look

First Look: January 20

diplomacy, are not innate talents but can be learned. It lists problems that research has shown often occur in the process of seeking or giving advice, including being overconfident about one's own perspective, failing to seek advice from... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2014
  • First Look

First Look: April 15

fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
  • Web

Judges - Alumni

Marketing Tech Area(s) of Expertise Accounting & Taxes, B2B, B2C, Co-Founder Dynamics, Customer Acquisition, Go-to-Market Strategy, Fundraising Strategies, Pitch Feedback, Market View Details
  • 17 Jun 2017
  • Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
Keywords: by Jose Alvarez and Len Schlesinger; Retail
  • Web

The 20th Century Zeitgeist - Leadership

infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details
  • 30 Jun 2022
  • News

Scaling Hope

learning platform, Just Five, which was marketed to major corporations. The program provides five-minute, online lessons that offer the most essential information about addiction, including the crucial understanding that addiction is a... View Details
  • 01 Dec 2015
  • First Look

December 1, 2015

into consumer psychology. To reach this goal, we first briefly outline several methods that are part of the consumer neuroscience toolkit and how they are currently used. We then provide an overview of the research that has laid the... View Details
Keywords: Sean Silverthorne
  • March 2012
  • Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas
New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
Related
  • 25 Feb 2014
  • First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details
Keywords: Sean Silverthorne
  • October 2023
  • Article

Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
Related
  • 10 Nov 2014
  • Working Paper Summaries

Crony Capitalism, American Style: What Are We Talking About Here?

Keywords: by Malcolm S. Salter
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with Finance. His previous book, The... View Details
Keywords: by Dina Gerdeman
  • Web

Events - Private Capital Project

Events Events Innovation, VC, and Federal Budgets June 26, 2025, “Innovation, VC, and Federal Budgets” provided insight into the critical role of Federal funding in shaping the innovation ecosystem, from early-stage research to commercial... View Details
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

average, use unverifiable discretion to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, use unverifiable discretion opportunistically. We test these alternative hypotheses using a sample of firms with View Details
Keywords: Martha Lagace
  • November 2023 (Revised January 2024)
  • Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
Related