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October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

December 2005 (Revised March 2007)
Case

Leerink Swann & Co.: Creating Competitive Advantage

By: Boris Groysberg and Andrew N. McLean

In the spring of 2005, CEO Jeff Leerink has called a meeting of the executive committee to formulate Leerink Swann's growth strategy over the next five years so that it accomplishes three goals: expand into a new business, reinforce the firm's legacy businesses, and... View Details

Keywords: Banks and Banking; Human Resources; Leadership Style; Growth and Development Strategy; Organizational Culture; Alignment; Competitive Strategy; Competitive Advantage; Expansion

2010
Simulation

Finance Simulation: Capital Budgeting: Product No. 3357.

By: Timothy A. Luehrman

In this single-player simulation, students act as members of the Capital Committee of New Heritage Doll Company, tasked with selecting and allocating capital across the company's three divisions. Students evaluate a diverse set of competing investment proposals and... View Details

Keywords: Resource Allocation; Investment; Projects; Capital Budgeting; Corporate Finance

January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

11 Oct 2006
Research & Ideas

U.S. Tops Business Competitiveness Index 2006

The United States and Germany remain atop the latest Business Competitiveness Index, with China continuing to slip in the rankings while India ascends, according to a report released from Harvard Business School's Institute for Strategy... View Details

Keywords: by Sean Silverthorne

February 2003 (Revised March 2004)
Case

Store24

By: Susan L. Kulp, V.G. Narayanan and Dennis Campbell

Illustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy. View Details

Keywords: Business or Company Management; Balanced Scorecard; Performance Evaluation; Strategy; Retail Industry

October 2019 (Revised August 2020)
Case

The Predictive Index

By: Lynda M. Applegate and James Weber

Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details

Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States

2003
Book

Profits You Can Trust: Spotting and Surviving Accounting Landmines

By: H. David Sherman, S. David Young and Harris Collingwood

Profits You Can Trust gives managers, directors, lenders, audit partners and analysts a clear framework to demystify global financial reporting in a market fraught with danger. Filled with provocative and enlightening examples, it offers a fresh perspective and clear... View Details

Keywords: Accounting; Corporate Finance; Economics; Financial Reporting

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2015
Chapter

Negotiations: Statistical Aspects

By: James K. Sebenius

'Negotiation analysis' seeks to develop prescriptive theory and useful advice for negotiators and third parties. It generally emphasizes the parties' underlying interests, alternatives to negotiated agreement, approaches to productively manage the inherent tension... View Details

Keywords: Negotiation Preparation; Negotiation Tactics; Negotiation Participants

March 2003 (Revised March 2004)
Case

Noodles & Company

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Expansion; Business Growth and Maturation; Organizational Culture; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States

December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details

July 2010 (Revised March 2011)
Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher

In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details

Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry

October 2019
Case

Engaging the Nationwide Workforce

By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta

Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this... View Details

February 2008
Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

February 2008
Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

November 1996 (Revised April 1999)
Case

United Way of Southeastern New England (UWSENE)

By: Robert S. Kaplan and Ellen L. Kaplan / RA

A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

says. He adds that this marketing paradigm comes with the additional benefit of being difficult to rip off. Nobody, for example, has managed to copy IKEA, which helps its customers do the job of furnishing an apartment right now.... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

February 2006 (Revised November 2006)
Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details

Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure

January – February 2011
Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer

The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details

Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation

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