Publications

March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

21 Aug 2017
Blog Post

A Summer Internship with the City of Boston

Kiernan Schmitt (MBA 2018) is a 2017 Social Enterprise Summer Fellow working with the City of Boston Department of Innovation and Technology this summer. Imagine if, when it came to delivering city services online, your local government... View Details

Keywords: Consulting

July 2023 (Revised May 2024)
Case

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Amitabh Kant, India Sherpa in the year of India's G20 Presidency, and Nandan Nilekani iconic tech entrepreneur wondered how to share India's model of digital public infrastructure to build social and economic inclusion. 'India Stack', the umbrella term for India's DPI... View Details

Keywords: Digital Transformation; Information Technology; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies... View Details

Keywords: by Michael Blanding; Energy

7:30 PM – 9:30 PM EST, 05 Feb 2015

HBS Miami Young Alumni Reception

HBS alumni MBA 2000-2014 are invited to an evening of socializing and networking in Miami. View Details

26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

When Rob Zeaske (MBA 2002) came to Harvard Business School two decades ago, he was also interested in having an impact at the intersection of business and social enterprise, but he didn’t know exactly how to pursue that career. Fast... View Details

Keywords: Social Enterprise

20 May 2020
News

The Psychic Burden of Working During Lockdown

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

02 Mar 2016
News

Entrepreneurship to improve the world for everyone

Lakshmi Ramarajan

Professor Ramarajan is the Diane Doerge Wilson Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. Her research examines the management and consequences of identities in organizations.

She teaches the... View Details

Keywords: nonprofit industry

12 Aug 2013
Research & Ideas

‘Hybrid’ Organizations a Difficult Bet for Entrepreneurs

primarily by the sale of the glasses themselves. VisionSpring is what organization scholars call a "hybrid" social venture, since it combines the social welfare logic of a nonprofit and the commercial logic... View Details

Keywords: by Michael Blanding

Career Coach

Kamya Jagadish

Kamya wants to help students explore the opportunities available to HBS students in the social impact space. Having worked in public, private, and nonprofit sectors, Kamya can provide insights into how job experiences differ across the... View Details

06 Jul 2022
News

The Political Polarization of Corporate America

Karim R. Lakhani

Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games

2012
Case

Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'

By: Rosabeth Moss Kanter and Anne Arlinghaus

Shelly London and Ethics Education — 'Strengthening Our Moral Compass' 2009 AL Fellow
Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London set out to promote... View Details