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Show Results For
- All HBS Web
(3,009)
- People (5)
- News (844)
- Research (1,901)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,083)
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
quality offerings, but he was selling more than the gloves, fans, corsets, or picnic hampers. He was also creating a brand with a very important service component to it, and this component was not nearly as important in Wedgwood or... View Details
Keywords: by Martha Lagace
- 01 Jun 2003
- News
Books
development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High:... View Details
- 19 Sep 2012
- News
On a Sound Track
convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of... View Details
Keywords: Dina Gerdeman
- 13 Mar 2018
- First Look
March 13, 2018
failure in U.S. history. Faced with Wachovia’s impending bankruptcy, the FDIC intervened again, voting on Monday, September 29, to sell Wachovia’s retail bank to Citigroup for $1 a share. Three days later, Wells Fargo offered $7 a share... View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
develop a supply model to predict product development responses to changes in store locations. Through policy simulations, I discover that the firm uses outlet stores to serve lower-value consumers who self-select by traveling to outlet stores from central shopping... View Details
Keywords: Sean Silverthorne
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
In today's world, we are each on our own. We must each be vigilant to protect our right to privacy. We have to worry about protecting ourselves from the people who sell us things as well as those who employ us. But in the world of... View Details
Keywords: by Martha Lagace
- 01 Sep 2024
- News
Back to School
who began his card collection as a kid in the 1940s and recently wrote Time to Sell Those Sports Cards. “If you’re in it for money, it’s a little bit like playing the lottery. But if you just enjoy being able to try to test your acumen in... View Details
- 01 Mar 2012
- News
Get Creative
we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last 50 years, innovation theorist Everett Rogers told us that the difference between a... View Details
- 01 Sep 2007
- News
Riding It Out
one-cup feedings per day costs $20.95 — more than most grocery brands but a manageable sum for customers who value the convenience of automatic shipments that make taking care of the family dog as easy as peeling the top off a SmartPak. Gisholt notes that this last... View Details
- 09 Feb 2016
- First Look
February 9, 2016
illustrates what a Strategic Deal Profile is, why it is important, and the issues involved in making such a Profile part of actual selling behaviors and performance management practices. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
rolled out its system by forging together, not just aligning, business and IT strategies; employing the simplest possible technology; making the system truly modular; letting it sell itself to users; and ensuring that users influence... View Details
Keywords: Martha Lagace
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
find that younger investors and investors from all over the world are willing to buy the equities that baby boomers sell to finance their retirement. A different story could play if, for example, the need to finance their retirement leads... View Details
Keywords: by Ann Cullen
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
every Congressional district is the health industry. Private insurers should have a freer range of competitive options through legislation that enables them to sell across state lines in the individual and small-group markets. Further,... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
example, the California-based Rogers Family Company exports coffee from its farm, Finca Peru Paris, and sells it at major retail outlets such as Costco stores on the west coast of the United States. Lurtz points out that the most... View Details
- 17 Jun 2008
- First Look
First Look: June 17, 2008
founders reacquired many of the assets of the company and focused it on industrial and military applications. The case focus presents a question of whether the company should sell out again, this time to a military aerospace firm.... View Details
Keywords: Martha Lagace
- 11 Jul 2006
- First Look
First Look: July 11, 2006
develops a nuanced understanding of social networks will outshine competitors. The salesperson's job changes over the course of the selling process. Different abilities are required in each stage of the sale: identifying prospects,... View Details
Keywords: Sean Silverthorne