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  • All HBS Web  (3,009)
    • People  (5)
    • News  (844)
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    • Events  (4)
    • Multimedia  (31)
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← Page 128 of 3,009 Results →
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

quality offerings, but he was selling more than the gloves, fans, corsets, or picnic hampers. He was also creating a brand with a very important service component to it, and this component was not nearly as important in Wedgwood or... View Details
Keywords: by Martha Lagace
  • 01 Jun 2003
  • News

Books

development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High:... View Details
Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information
  • 19 Sep 2012
  • News

On a Sound Track

convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of... View Details
Keywords: Dina Gerdeman
  • 13 Mar 2018
  • First Look

March 13, 2018

failure in U.S. history. Faced with Wachovia’s impending bankruptcy, the FDIC intervened again, voting on Monday, September 29, to sell Wachovia’s retail bank to Citigroup for $1 a share. Three days later, Wells Fargo offered $7 a share... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

develop a supply model to predict product development responses to changes in store locations. Through policy simulations, I discover that the firm uses outlet stores to serve lower-value consumers who self-select by traveling to outlet stores from central shopping... View Details
Keywords: Sean Silverthorne
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

In today's world, we are each on our own. We must each be vigilant to protect our right to privacy. We have to worry about protecting ourselves from the people who sell us things as well as those who employ us. But in the world of... View Details
Keywords: by Martha Lagace
  • 01 Sep 2024
  • News

Back to School

who began his card collection as a kid in the 1940s and recently wrote Time to Sell Those Sports Cards. “If you’re in it for money, it’s a little bit like playing the lottery. But if you just enjoy being able to try to test your acumen in... View Details
Keywords: April White; illustrations by Josh Cochran
  • 01 Mar 2012
  • News

Get Creative

we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last 50 years, innovation theorist Everett Rogers told us that the difference between a... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2007
  • News

Riding It Out

one-cup feedings per day costs $20.95 — more than most grocery brands but a manageable sum for customers who value the convenience of automatic shipments that make taking care of the family dog as easy as peeling the top off a SmartPak. Gisholt notes that this last... View Details
Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 09 Feb 2016
  • First Look

February 9, 2016

illustrates what a Strategic Deal Profile is, why it is important, and the issues involved in making such a Profile part of actual selling behaviors and performance management practices. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
Keywords: by Sean Silverthorne; Advertising
  • 13 May 2014
  • First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

rolled out its system by forging together, not just aligning, business and IT strategies; employing the simplest possible technology; making the system truly modular; letting it sell itself to users; and ensuring that users influence... View Details
Keywords: Martha Lagace
  • 23 Aug 2004
  • Research & Ideas

New Challenges for Long-Term Investors

find that younger investors and investors from all over the world are willing to buy the equities that baby boomers sell to finance their retirement. A different story could play if, for example, the need to finance their retirement leads... View Details
Keywords: by Ann Cullen
  • 20 Jul 2020
  • Op-Ed

It's Time for a Bipartisan Health Plan for Employers and Employees

every Congressional district is the health industry. Private insurers should have a freer range of competitive options through legislation that enables them to sell across state lines in the individual and small-group markets. Further,... View Details
Keywords: by Regina E. Herzlinger and Richard J. Boxer; Health; Insurance
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

example, the California-based Rogers Family Company exports coffee from its farm, Finca Peru Paris, and sells it at major retail outlets such as Costco stores on the west coast of the United States. Lurtz points out that the most... View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

founders reacquired many of the assets of the company and focused it on industrial and military applications. The case focus presents a question of whether the company should sell out again, this time to a military aerospace firm.... View Details
Keywords: Martha Lagace
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

develops a nuanced understanding of social networks will outshine competitors. The salesperson's job changes over the course of the selling process. Different abilities are required in each stage of the sale: identifying prospects,... View Details
Keywords: Sean Silverthorne
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