Publications

October 2023
Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States

July 2018
Case

Financing Anghami's Growth

By: Ramana Nanda and Eren Kuzucu

In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by... View Details

February 2025
Case

Ingersoll Rand: Broadening Employee Ownership

By: Ethan Rouen and Jenyfeer Martinez Buitrago

Set in 2024, this case examines how Ingersoll Rand—a global leader in air, liquid, and gas handling technologies—approached broadening employee ownership. The company granted restricted stock units (RSUs) to all employees on their one-year anniversary, reinforcing a... View Details

Keywords: Stock Shares; Employee Stock Ownership Plan; Retention; Employee Ownership; Mergers and Acquisitions; Organizational Culture; Expansion; Africa; Asia; Europe; Latin America; Middle East; North and Central America

Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States

Find at Harvard

05 May 2011
News

Breaking Ground in Manufacturing

Keywords: Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

March 2021 (Revised January 2023)
Background Note

The Pandemic's Impact on the U.S. Food System

By: José B. Alvarez and Natalie Kindred

This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details

Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

Trump. However, there was one key difference separating his potential candidacy from the others: brand awareness. Because of the public’s close identification of him with Starbucks, Schultz’s run could lead to blowback to the coffee View Details

Keywords: by Michael Blanding

01 Oct 2002
News

What's Cookin'

in part, perhaps, to its tough, unglamorous realities. “Anyone who does a good job in the food industry and makes money works really, really hard,” says Keith Garner, owner of Pasta Cuisine, a restaurant and catering business in Oakland, California. Garner was employed... View Details

Keywords: Hanna, Julia

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

106 eyeglass stores that to date has delivered word-class eyeglasses to 1.5 million people at the base of the pyramid at an entry price of under $15, when previously this was only available at $125 or more. It was profitable and readying for massive View Details

Keywords: by Danielle Kost

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details