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      • May 1986
      • Supplement

      General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

      By: John A. Quelch
      Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
      Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
      • April 1986 (Revised May 1988)
      • Case

      Sun Microsystems, Inc. (B)

      By: Kim B. Clark
      Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
      Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
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      Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
      • April 1986 (Revised September 1993)
      • Case

      Sun Microsystems, Inc. (A)

      By: Steven C. Wheelwright
      Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
      Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
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      Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
      • Article

      Capital and Ownership Structure: A Comparison of United States and Japanese Manufacturing Corporations

      By: W. C. Kester
      Keywords: Capital; Ownership; Production; Manufacturing Industry; United States; Japan
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      Kester, W. C. "Capital and Ownership Structure: A Comparison of United States and Japanese Manufacturing Corporations." Financial Management 15, no. 1 (Spring 1986): 5–16.
      • September 1985
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (B)

      By: John A. Quelch
      The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
      Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
      • September 1985 (Revised October 1988)
      • Case

      NIKE in China

      By: James E. Austin and Francis Aguilar
      Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
      Keywords: Strategy; Production; Manufacturing Industry; China; United States
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      Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)
      • August 1985
      • Supplement

      Benetton Factory Tour--Ponzano, Italy, Video

      By: James L. Heskett
      Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details
      Keywords: Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy
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      Heskett, James L. "Benetton Factory Tour--Ponzano, Italy, Video." Harvard Business School Video Supplement 886-510, August 1985.
      • April 1985 (Revised October 1988)
      • Case

      Everest Computer (A): The Development of the SuperMOS Process

      By: Kim B. Clark
      The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed... View Details
      Keywords: Factories, Labs, and Plants; Governance Controls; Production; Research and Development; Hardware; Semiconductor Industry
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      Clark, Kim B. "Everest Computer (A): The Development of the SuperMOS Process." Harvard Business School Case 685-085, April 1985. (Revised October 1988.)
      • April 1985 (Revised March 1986)
      • Case

      Seven-Up Division of Philip Morris

      By: Michael E. Porter and Edward J. Hoff
      In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details
      Keywords: Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States
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      Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)
      • March 1985 (Revised November 1985)
      • Case

      Wilmington Tap and Die

      By: Robert S. Kaplan
      The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details
      Keywords: Capital Budgeting; Investment; Accounting Audits; Cost Management; Technological Innovation; Information Technology; Performance Productivity; Production; Management Analysis, Tools, and Techniques; Manufacturing Industry
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      Kaplan, Robert S. "Wilmington Tap and Die." Harvard Business School Case 185-124, March 1985. (Revised November 1985.)
      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • January 1985 (Revised December 1985)
      • Case

      Olivetti: Purchasing Policy

      By: Roy D. Shapiro
      Keywords: Logistics; Policy; Information Technology Industry
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      Shapiro, Roy D. "Olivetti: Purchasing Policy." Harvard Business School Case 685-033, January 1985. (Revised December 1985.)
      • 1985
      • Article

      Small Scale Manufacturing as a Competitive Advantage

      By: L. T. Wells Jr.
      Keywords: Production
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      Wells, L. T., Jr. "Small Scale Manufacturing as a Competitive Advantage." A Decade of Debate on Multinational Corporations. Portfolio: International Economic Perspectives 10, no. 3 (1985). (Also in T.H. Moran (ed.) Multinational Corporations: The Political Economy of Foreign Direct Investment. Lexington: Lexington Books, 1985. pp. 119-136.)
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • September 1984 (Revised October 1992)
      • Background Note

      Distribution Policy

      By: Robert J. Dolan
      Presents some fundamental principles of channels of distribution management. View Details
      Keywords: Distribution Channels
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      Dolan, Robert J. "Distribution Policy." Harvard Business School Background Note 585-045, September 1984. (Revised October 1992.)
      • September 1984 (Revised February 1989)
      • Case

      Benetton (A)

      By: James L. Heskett
      The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
      Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
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      Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
      • August 1984 (Revised October 1992)
      • Background Note

      Product Policy

      By: John A. Quelch
      Summarizes principal issues involved in product policy. View Details
      Keywords: Product; Policy
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      Quelch, John A. "Product Policy." Harvard Business School Background Note 585-022, August 1984. (Revised October 1992.)
      • Article

      Yesterday's Accounting Undermines Production

      By: Robert S. Kaplan
      Keywords: Accounting; Production
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      Kaplan, Robert S. "Yesterday's Accounting Undermines Production." Harvard Business Review 62, no. 4 (July–August 1984): 95–101.
      • June 1984 (Revised February 1988)
      • Teaching Note

      Hoover: Multinational Product Planning, Teaching Note

      By: Benson P. Shapiro
      Keywords: Product; Planning; Multinational Firms and Management
      Citation
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      Shapiro, Benson P. "Hoover: Multinational Product Planning, Teaching Note." Harvard Business School Teaching Note 584-131, June 1984. (Revised February 1988.)
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