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Show Results For
- All HBS Web
(4,290)
- People (8)
- News (815)
- Research (2,929)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
- December 1988 (Revised October 1989)
- Teaching Note
Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note
Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
- 2025
- Working Paper
A Preference for Revision Absent Improvement
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of
books, tweaked recipes, and technological updates). In principle, a world of constant revision
should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)
- Web
The Art of American Advertising: 1865 - 1910
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- January 1992
- Article
Theory and Misbehavior in First-Price Auctions: Comment
By: J. H. Kagel and A. E. Roth
Kagel, J. H., and A. E. Roth. "Theory and Misbehavior in First-Price Auctions: Comment." American Economic Review 82, no. 5 (January 1992): 1379–1391.
- winter 2001
- Article
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
By: Robin A. Coulter, Gerald Zaltman and Keith S. Coulter
Coulter, Robin A., Gerald Zaltman, and Keith S. Coulter. "Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique." Journal of Advertising (winter 2001).
- 17 Nov 2015
- News
Carbon Neutral
ambassador to Austria. Unlike cap-and-trade, which depends on the open market to determine costs for carbon emissions, a carbon fee would be transparent and predictable, allowing companies to figure in the cost to their bottom line while... View Details
Keywords: Michael Blanding
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to providing a cornerstone for their... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2020
- News
Vital Signs
like—whether it will be U-shaped, V-shaped, or L-shaped. When VCs begin to raise their next funds, if the market doesn’t have appetite for that asset class, then we’ll inevitably see a shrinkage of VCs. There will be fewer and/or smaller... View Details
- June 2003 (Revised November 2005)
- Case
Peace Winds Japan
By: John A. Quelch
Kensuke Onishi, the young entrepreneurial founder of an international Japanese nongovernment organization specializing in humanitarian relief in emerging economies, is considering its future strategic direction. This case includes extensive commentary on Peace Winds'... View Details
Keywords: Emerging Markets; Entrepreneurship; Non-Governmental Organizations; Japan; Afghanistan; Iraq
Quelch, John A. "Peace Winds Japan." Harvard Business School Case 503-055, June 2003. (Revised November 2005.)
- February 2000 (Revised April 2000)
- Case
San Francisco Opera
By: John C. Sawhill and Elizabeth Kind
The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this... View Details
Keywords: Arts; Nonprofit Organizations; Marketing Strategy; Internet; Fine Arts Industry; San Francisco
Sawhill, John C., and Elizabeth Kind. "San Francisco Opera." Harvard Business School Case 300-095, February 2000. (Revised April 2000.)
- 01 Jun 2011
- News
The Best-Laid Plans
with Urban Water Partners RelayRides explanatory video FashionStake-Reuters story An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The “Skype”... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
success, and there can be marketplace failures. I'll discuss labor markets like the market for new economists as well as markets for new lawyers and doctors that have suffered... View Details
Keywords: Dina Gerdeman
- 17 Feb 2011
- News
Field Report: Rwanda
relating to the radio company, which was completely fascinating because it gave us an excuse to talk to eight of the biggest firms in Kigali about their marketing strategy and to compare how they did business,” says Barry, a former... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products and support animal welfare.... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
- Article
When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries
By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci
This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details
Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost, and Michael R. Maniaci. "When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries." Perspectives on Psychological Science 10, no. 1 (January 2015): 3–19.
- winter 2003
- Article
Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response
By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé
Dimofte, Claudiu V., Mark R. Forehand, and Rohit Deshpandé. "Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response." Journal of Advertising 32, no. 4 (winter 2003): 7–17.
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
- 19 Feb 2019
- Working Paper Summaries