House Of Brands - Publications - Faculty & Research

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade... View Details

Keywords: by Kristen Senz; Technology

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

assets, and in introducing new categories that cannot be bought without the help of the core assets of their stores. With this constant evolution of product categories,... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

the purchase of a house and that a wide gap exists between your initial offer and the seller's asking price. You are willing to increase your offer by a maximum of $40,000. You... View Details

Keywords: by Deepak Malhotra

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details

Keywords: by Benson Shapiro

12 Mar 2021
News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

Citation

Educators

Purchase

02 Nov 2022
News

Strong Finish

Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details

Web

Title IX & Gender Equity | About

495-6066 Teele Hall 225 Title IX Officer Nicole Merhill nicole_merhill@harvard.edu (617) 496-2470 Smith Campus Center, Suite 901 1350 Massachusetts Avenue Cambridge, MA 02138 Office of Civil Rights (OCR) OCR.Boston@ed.gov (617) 289-0111... View Details

25 Jun 2013
First Look

First Look: June 25

Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state... View Details

Keywords: Anna Secino

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

did you choose to take this job?" She thought for a few seconds, and then said that she truly loved helping people in need-the firm's clientele. She was enormously motivated by developing (and then executing) senior housing concepts... View Details

Keywords: by Carmen Nobel

Web

Teele Hall | About

Boston skyline to the east. The facility previously housed offices for the Harvard Business Review and Harvard Business Publishing. About the Name Members of the Teele family in front View Details

01 Dec 2004
News

Marquis Jet Takes Off

a visit to Richard Santulli, chairman and CEO of NetJets, who showed them the door in less than thirty minutes. Recalls Allard: “Rich basically said, ‘Why should I give my brand to a bunch View Details

Keywords: Roger Thompson; Air Transportation; Transportation

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

Profile

Jiaojun Wang

Why did you choose this path at this point in time? After seven years of working, I wanted to take a step back, reflect upon my major life decisions, and start afresh. I miss campus so much! Walking on the tree-lined roads, studying in... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

22 Sep 2022
News

The Beauty Guide

Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at... View Details

Keywords: Maureen Harmon

Web

Bibliography | Baker Library | Bloomberg Center | Harvard Business School

http://www.immigrantentrepreneurship.org/entry.php?rec=20 . Auletta, Ken. Greed and Glory on Wall Street: The Fall of the House of Lehman . 1st ed. New York: Random House,... View Details

Web

Additional Outdoor Sculpture | About

sculpture Sentinel (Mami Wata), is currently installed in Mellon Courtyard at Harvard Business School. This exhibition is made possible by the generosity of Bridgitt (MBA 1986) and Bruce Evans (MBA 1986) and through the establishment... View Details

26 Jan 2022
News

Making Peace with Anger

benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were and not the... View Details

Publications