Show Results For
- All HBS Web
(8,983)
- Faculty Publications (2,540)
Show Results For
- All HBS Web
(8,983)
- Faculty Publications (2,540)
- 1977
- Chapter
Cost Benefit Analysis of Surgery: Some Additional Caveats and Interpretation
- September 1976
- Case
Del Norte Paper Co. (A)
- Article
On the Optimal Structure of Liability Laws
- September 1976 (Revised July 1995)
- Case
Texas Instruments: Time Products Division
- fall 1975
- Article
Investigation and the Significance of Cost Variances: Survey and Extensions
- April 1975 (Revised November 1984)
- Case
Enzone Petroleum Corp.
- August 1974 (Revised November 1974)
- Case
Reynolds Construction Company
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
- Research Summary
- Forthcoming
- Article
Achieving Epilepsy Care for All: Ecosystem-Based Transformation
- Research Summary
Capital Flows and Capital Goods (joint with Eliza Hammel)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumerism and the Distributed Delivery of Health Care
- Research Summary
Corporate Governance and International Competitiveness
- Research Summary
Corporate Restructuring and Business Insolvency: Economic Impact and Best Practices
- Research Summary
Cost Management and Management Control Systems in Hospitals
Hospitals tend not to have very good cost accounting and control systems. More broadly, there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details
- Research Summary
Cost Management Systems
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details