Publications

SSRN

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

September 2022 (Revised September 2024)
Case

Esas Group: Investing Together, Staying Together

By: Christina R. Wing and Alpana Thapar

This case opens in June 2022, after Esas Group, one of Turkey’s largest family-owned investment firms, implements a series of changes to professionalize the business and help transition family members from operators to responsible investors. In December 2019, the Group... View Details

Keywords: Family Business; Transition; Business or Company Management; Organizational Structure; Governing and Advisory Boards; Governance; Financial Services Industry; Turkey

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

and Ahmet Uğuralp and Zeliha Uğuralp of Bilkent University in Turkey. Success is a journey—especially when it gets better In the study, De Freitas and his colleagues generated 27 different graphs to represent a customer’s experience. They... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

Research Summary

Agency Conflicts in Private Equity Transactions

Professor El-Hage has led the development of the Elective Curriculum course, Private Equity Finance. in this course, El-Hage studies private equity transactions, with particualr focus on agency conflicts in this business that prides itself on "alignment of... View Details

2015
Working Paper

Do People Who Care About Others Cooperate More? Experimental Evidence from Relative Incentive Pay

By: Pablo Hernandez, Dylan B. Minor and Dana Sisak

We experimentally study ways in which the social preferences of individuals and groups affect performance when faced with relative incentives. We also identify the mediating role that communication and leadership play in generating these effects. We find... View Details

Keywords: Social Preferences; Relative Performance; Collusion; Motivation and Incentives; Leadership; Attitudes; Performance

SSRN

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November 2014
Article

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

By: John A. Deighton and Leora Kornfeld

The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details

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September 1990 (Revised June 1994)
Case

Catawba Industrial Co.

By: Francis Aguilar

A department general manager has to decide whether or not to add a lightweight compressor to the line, what price to charge, and what volume to produce. The analysis requires maximizing contribution in a situation where one factor is constrained. As such, it takes into... View Details

Keywords: Cost vs Benefits; Capital Budgeting; Business Earnings; Cost Accounting; Cost Management; Asset Pricing

March 1987 (Revised January 1988)
Case

Paul Revere Insurance Co. (B)

Describes a program of value-analysis workshops undertaken by this company as part of its massive effort to regain the number one position in its industry. The value-analysis workshops are the second half of the company's two-part Quality Has Value process. The focus... View Details

Keywords: Quality; Valuation; Competitive Strategy; Insurance Industry; United States

October 1991 (Revised November 1996)
Case

Gordon Cain and the Sterling Group (A)

By: Michael C. Jensen

A Houston-based LBO firm makes two petrochemical acquisitions that benefit from improved industry conditions and improved organizational performance. The LBOs generate huge increases in value, creating problems for managers, who have large, undiversified equity... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Business Exit or Shutdown; Leveraged Buyouts; Chemical Industry; Houston

June 1994 (Revised February 1999)
Case

Marcia Radosevich and Health Payment Review--1989 (A)

Martha Radosevich, president of Health Payment Review, a small software start-up, confronts a serious cash-flow problem: Health Payment Review has built a PC-based prototype but has run out of funds to build a commercially acceptable mainframe product. As a stop-gap... View Details

Keywords: Negotiation; Cash Flow; Entrepreneurship; Applications and Software; Sales; Information Technology Industry

21 Dec 2019
News

Three Myths About Creativity That Are Probably Holding You Back

15 Oct 2019
News

Fighting Poverty With Field Experiments: the Nobel Laureates’ Revolution

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States