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  • 05 Nov 2013
  • First Look

First Look: November 5

Furthermore, we find that the additional U/S demand increased the time to return other radiological tests due to the higher demand placed on radiologists from the additional... View Details
Keywords: Sean Silverthorne
  • August 2004 (Revised August 2005)
  • Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details
Keywords: Internet and the Web; Auctions; Network Effects
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  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Jeffrey J. Bussgang : Named one of the Boston Globe 's Tech Power Players 2024. Zoe B. Cullen : Recipient of a 2024 Sloan... View Details
  • 22 Dec 2015
  • Blog Post

HBS Takes Business Education Online

minutes on the platform without having to do something. You aren’t logging in and just watching a video lecture, (our videos are great, though!) you are interacting with the... View Details
  • 01 Jun 2017
  • Blog Post

How To Partner With a Club: Engage With Club Leaders

HBS student club leaders oversee their club’s mission and events, and support their members as they explore their career interests. New club leaders are elected each spring at which point organizations may connect with them on ways that... View Details
Keywords: All Industries; Health Care
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 01 Mar 2024
  • News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details
Keywords: Jennifer Gillespie
  • August 2019
  • Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods
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  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

no one passes up the opportunity; 91 percent of those accepted started class this fall, a yield unmatched by any rival. HBS MBAs are in high demand in the job market. So where's the rub? “Conventional MBA... View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 08 Apr 2008
  • First Look

First Look: April 8, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608080 Bidding on Martha's Vineyard (A) Harvard Business School Case 908-044 To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding... View Details
Keywords: Martha Lagace
  • Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details
Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods
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  • 01 Oct 1997
  • News

High Fives

he's wrong.' I did. The rest is history.” Investment outlook over the next five years: “It's hard to be bullish on the U.S. equity market, which continues to go up. We're not going to be in a permanent expansion with little inflation... View Details
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

of The Bridgespan Group, a not-for-profit strategic consulting firm dedicated to nonprofits. Bradach spoke to an audience at Harvard Business School on January 21, 2004 as part of the Social Enterprise Faculty Seminar Series. Today's... View Details
Keywords: by Manda Salls
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

  Working PapersLetting Misconduct Slide: The Acceptability of Gradual Erosion in Others' Unethical Behavior (revised) Authors:Francesca Gino and Max H. Bazerman Abstract Previously titled "Slippery Slopes and Misconduct: The Effect of Gradual Degradation View Details
Keywords: Martha Lagace
  • August 2009
  • Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman
We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
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  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

answers depend on the platform. Some products help those who need the most help. Some help only those who have little trouble interacting in the real world anyway. And some platforms offer certain features that help those who need it... View Details
Keywords: by Carmen Nobel; Technology
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details
Keywords: by Kristen Senz
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

overweighting of minor (but easy to evaluate) attributes that would be overlooked under an all-inclusive price format. The effect of price partitioning on demand can be detrimental or beneficial, consistent... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

2). This persuasive benefit of stigma was eliminated when participants were exposed to the same partners making the same arguments on video, decreasing self-presentational demands (Study 2). We conclude by... View Details
Keywords: Martha Lagace
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

The deadline on an important work project is looming, but you keep getting distracted by news stories and silly cat videos online. Even though installing an Internet-blocking app might help you stay focused,... View Details
Keywords: by Michael Blanding