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  • All HBS Web  (3,609)
    • People  (8)
    • News  (736)
    • Research  (2,348)
    • Events  (23)
    • Multimedia  (21)
  • Faculty Publications  (1,389)
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  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense... View Details
Keywords: by James Heskett
  • 01 Jun 2010
  • News

Alumni Books

numbers one never thinks about, even though they play a crucial role in most aspects of life. Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson (MBA ’96) (Harvard Business Press) Johnson... View Details
Keywords: mathematics; statistics; Finance
  • 01 Sep 2007
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Behavioral Finance — Benefiting... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • February 2022 (Revised September 2022)
  • Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details
Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
  • 01 Apr 1999
  • News

Short Takes

technology over the past forty years, Nolan offers managers who are seeking a competitive advantage the opportunity to gain insights from leaders in the IT industry who have adapted in remarkably innovative ways during their fierce... View Details
Keywords: Eileen K. McCluskey
  • 16 Sep 2022
  • Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

report, Axios.com recently reported that garment production continues to grow annually by 2.7%, while 25% of garments remain unsold and less than 1% are recycled into new garments. Estimates are that the fashion industry is responsible... View Details
  • 11 Sep 2019
  • Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

American lawmakers attempting to stem spiraling drug costs might find inspiration in Germany, where the government’s regulatory model has been curbing price growth without thwarting innovation or access, says research from Harvard... View Details
Keywords: by Danielle Kost; Health
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these preferences and their behavior... View Details
Keywords: by Carmen Nobel
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

its start in Parma, Italy, in 1899, when the great-grandfather of current CEO-owner Francesco Mutti canned and sold tomatoes to an illiterate rural population that identified the product by the two lions on its label. Even from the start... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 15 May 2020
  • News

New Menu

trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time... View Details
  • Web

2022 Symposium - Race, Gender & Equity

“master’s tools” can be turned toward liberatory ends, powerful new strategies and technologies are reshaping work and life in potentially emancipatory ways. Many of these redeployments and innovations are aimed at advancing equality.... View Details
  • 03 Jun 2014
  • First Look

First Look: June 3

  Publications August 2013 University of Chicago Press Innovation Policy and the Economy By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

Current Position: Founder, NextWave Hire Current Location: Cambridge, MA Tell us what you’re up to these days. Along with a friend that I met at the Harvard Business School Innovation Lab, I've started a software company that helps... View Details
Keywords: Technology
  • Web

Alumni Career Journey: Margot Zuckerman (MBA 2024) – Integrating Climate into Business (and Government) Priorities - Blog - Business & Environment

a crash course in negotiation, stakeholder management, and project management. I also led a few internal sustainability initiatives, like building a supply chain risk visibility tool and scouting for supplier innovation to support our... View Details
  • 02 Oct 2012
  • First Look

First Look: October 2

development. Although from the early 1970s Britain experienced a revival in the quality of innovation and improved productivity growth, structural weaknesses in the commercialization environment still... View Details
Keywords: Sean Silverthorne
  • Student-Faculty-Profile

Lauren Taylor & Rebecca Henderson

and from organizational theory and second, I’m particularly interested in the role that “relational contracts” or “trust” play in supporting innovative performance. I believe that so called “purpose-driven” or “mission-driven” firms are... View Details
  • 09 Dec 2020
  • Blog Post

How to Create a Psychologically Safe Workplace

is good for business – incorporating new perspectives encourages innovation and can also increase productivity and safety. In a psychologically safe workplace, when mistakes are made and learned from, the... View Details
  • 01 Dec 2007
  • News

Lighten Up

improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls.... View Details
Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 01 Jun 2014
  • News

Case Study: A Souped-Up Strategy

The question for us is about next steps: Do we go deep in small and medium-sized markets where we know our product works well? Or go wide and try to cover more territory quickly, including the biggest major cities?" The Answers: Stay... View Details
  • 01 Sep 2010
  • News

Dare to be Different

product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
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