Publications

SSRN

Research Summary

Relationship Marketing Practice

Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details

Career Coach

Yiwei Zhao

Yiwei enjoys helping students explore opportunities in the following industries: Technology (big tech and growth-stage tech), self-driving cars, AI/ML, and consulting; View Details

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

05 Dec 2017
News

What We've Learned from 101 Entrepreneurs in Emerging Markets

Career Coach

Claire DSilva

Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what... View Details

October 2008 (Revised February 2014)
Case

The Northwest Passage

By: Herman B. Leonard and Peter Brannen

Following dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case... View Details

Keywords: Independent Innovation and Invention; Planning; Problems and Challenges; Risk and Uncertainty; Decision Choices and Conditions; Leadership Style; Adaptation; Canada

Article

The Pursuit of Power Corrupts: How Investing in Outside Options Motivates Opportunism in Relationships

By: D. Malhotra and F. Gino

Across three laboratory studies, this paper illustrates how a common strategic decision aimed at increasing one's own power—investing in outside options—can lead to opportunistic behavior in exchange relationships. We show that the extent to which individuals have... View Details

Keywords: Crime and Corruption; Motivation and Incentives; Opportunities; Relationships

February 2000 (Revised March 2001)
Case

Tata Consultancy Services: High Technology in a Low-Income Country

Explores the development of the software services industry in India and the challenges facing the market leader as domestic competition intensifies and new countries attempt to replicate India's success. View Details

Keywords: Competition; Software; Information Technology Industry; India

Forthcoming
Article

Legislators' Demand for Firms' Financial Statements: Evidence from U.S. Congressional Redistricting Events

By: Matthew Ma, Jing Pan, Ethan Rouen and Laura Wellman

We investigate whether U.S. House representatives and their staff seek financial information from constituent firms to inform their legislative decisions. We exploit shifts in U.S. congressional districts (i.e., the reconfiguration of federal district lines or... View Details

Keywords: Redistricting; Lobbying; Legislators; Voting Behavior; Corporate Disclosure; Government Legislation; Voting; Behavior

Register to Read

A key policy question raised by the advent of fintech lenders revolves around the impact on credit availability of credit models that employ alternative data and algorithmic underwriting. We exploit anonymized administrative data provided by a major fintech platform... View Details

September 2001 (Revised October 2001)
Case

Siebel Systems: Partnering to Scale

Describes the founding and rapid growth of Siebel Systems. Focuses on how Siebel's alliance program enabled rapid growth. Explores the challenges CEO Tom Siebel faces in serving smaller customers. View Details

Keywords: Partners and Partnerships; Alliances; Entrepreneurship

Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

November 1989 (Revised August 1994)
Supplement

Du Pont's Titanium Dioxide Business (E)

Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details

Keywords: Analysis; Supply and Industry; Chemical Industry

April 1993 (Revised February 1998)
Case

Pechazur

By: John A. Quelch

Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details

Keywords: Market Entry and Exit; Developing Countries and Economies; Africa

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

An internment camp for German citizens in England. Chronicle/Alamy Stock Photo Global enterprises that do business in emerging economies face significant political risks—in extreme cases, imprisonment of their civilian employees during wartime. Harvard-Newcomen Fellow... View Details

Keywords: by Julia Hanna; Manufacturing

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

pavilions and exhibits clustered around the "Court of Peace" on the fairgrounds. Every major country was represented save Germany. New York's mayor, Fiorello H. La Guardia, had suggested in 1937 that a "Chamber of... View Details

Keywords: by Richard S. Tedlow

September 2014
Case

Landmark Facility Solutions

By: William Fruhan and Wei Wang

Landmark Facility Solutions presents a situation in which a medium-sized facility management company assesses whether to acquire a larger facility management company that is known for its high-quality services and technical expertise. The acquirer believes the... View Details

Keywords: Capital Structure; Valuation; Acquisition; Financial Strategy; Corporate Finance

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

cities” field. “I wanted to explore the opportunities and challenges of selling to government in a company that is moving from selling hardware in big chunks to selling software as a service,” says Weiss,... View Details

Keywords: by Michael Blanding; Energy

2010
Article

Competing against Online Sharing

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details

Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry