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  • Research Summary

Overview

By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data
  • Research Summary

Overview

By: John T. Gourville
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details
Keywords: Marketing
  • Research Summary

Overview

By: Boris Vallee
Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
  • Research Summary

Overview

By: Jeffrey F. Rayport
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; ＂Marketing Analytics＂; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Technology Industry; Retail Industry; Media and Broadcasting Industry; Consumer Products Industry; United States; European Union; China
  • Research Summary

Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage

By: W. Earl Sasser

Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details

  • Forthcoming
  • Article

People Overestimate How Harshly They Are Evaluated for Disengaging from Passion Pursuit

By: Zachariah Berry, Brian J. Lucas and Jon M. Jachimowicz
The call to pursue one’s passion is ubiquitous advice, and prior research highlights the many upsides to doing so. To pursue one’s passion sustainably, people need to try different pursuits— and critically, drop those that are not tenable for them. However,... View Details
Keywords: Moral Sensibility; Attitudes; Perception; Judgments; Behavior; Goals and Objectives
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  • Research Summary

Performance Pricing and Business Strategy

By: Frank V. Cespedes
This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details
  • Research Summary

Product Policy and Pricing

By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
  • Research Summary

Public Policy and Markets

By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
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  • Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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  • Research Summary

Renovating Democratic Capitalism

By: Malcolm S. Salter

This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

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Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
  • Research Summary

Research overview

By: Julie Battilana

How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she... View Details

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Research Summary

By: Leslie A. Perlow

There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research explores the implications for the ways we work and live, and what we can do to... View Details

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Research Summary

By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms.  I examine the factors that influence the... View Details
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Research Thrust

By: Rakesh Khurana
I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
  • Research Summary

Resource-Based Entrepreneurship

By: Myra M. Hart
Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
  • Teaching Interest

Senior Executive Leadership Program –Middle East (SELPME)

By: Tarun Khanna

Professor Tarun Khanna has been the faculty chair of the Senior Executive Leadership Program –Middle East (SELPME) since its launch in 2017. SELPME focuses on strategy, leadership, and innovation, in a global context. Each year this rigorous seven-week alumni-status... View Details

  • Research Summary

Social Marketing and Cause Marketing

By: V. Kasturi Rangan
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
  • Teaching Interest

Strategy

By: Goran Calic

Strategic management focuses on the concept of strategy analysis, formulation, and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership,... View Details

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