House Of Brands - Publications - Faculty & Research

Profile

Ted Obi

Why did you choose this path at this point in time? I halted my medical school journey because I was curious about the business of medicine and passionate about making a broader impact in the health care and life sciences industry.... View Details

01 Dec 2018
News

In My Humble Opinion: Growth Investor

Cedric Bobo (MBA 2004) was bitten by the business bug at the age of eight, when he visited his mother, who was a secretary at FedEx’s Memphis office. “I was drawn to the creative, all-hands-on-deck energy of... View Details

Keywords: Julia Hanna

01 Mar 2024
News

Case Study: Testing the Waters

says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

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News - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications News In The News Here you will find a curated collection of the media coverage of the work View Details

01 Mar 2024
News

The War Within

When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city View Details

Keywords: Janelle Nanos; illustration by Daniel Bejar

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Marketing Awards & Honors - Faculty & Research

Association Best Doctoral Dissertation Proposal Competition (Marketing Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact View Details

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to work with five people who have... View Details

23 Jun 2023
News

Highlights from the Spring 2023 Alumni Board Meeting

The planned growth of HBS and Harvard includes more than doubling the number of housing units in Allston, moving the American Repertory Theater to Allston, and eventually... View Details

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme... View Details

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade... View Details

Keywords: by Kristen Senz; Technology

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Baker Library / Bloomberg Center | About

Baker include the de Gaspé Beaubien Reading Room , which houses the School’s renowned historical collection of rare business books, the largest in the world, and documents dating from the 15th century. The... View Details

25 Apr 2007
Research & Ideas

Feeling Stuck? Getting Past Impasse

Most people at one time or another feel as if they are just spinning their wheels, unable to gain traction either in career or in life. This feeling of being stuck in one place, while troubling, is part of a... View Details

Keywords: by Martha Lagace

01 Mar 2021
Blog Post

Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer

model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers.... View Details

07 Nov 2022
News

Victoria’s Secret Buys Alumni-Founded Adore Me

everything that they do.” In a press release announcing the sale, Hermand Waiche noted that, “We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive assortment, View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

The White House released a memo with guidance surrounding Justice40 in which they define communities as “either a group of individuals living in geographic proximity to one another, or a geographically... View Details

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Online Business Essential Courses | HBS Online

3 Courses Credential of Readiness (CORe) Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers,... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business... View Details

Keywords: by Michael Blanding

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

danger of failing before, now your anxiety has made failure a foregone conclusion. We've all experienced the crippling effects of job performance anxiety. But far from being uniquely relegated to nightmare... View Details

Keywords: by Michael Blanding

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Virtual Job Search Teams - Alumni

Careers Virtual Job Search Teams Careers Virtual Job Search Teams Ready to make a career change? Considering that next step? Don’t struggle alone. Use the structure of a Virtual Job Search Team facilitated by an HBS Career Coach designed... View Details

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details