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    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: education industry; wine

      Feng Zhu

      Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details

      • January 2013
      • Case

      Brannigan Foods: Strategic Marketing Planning

      By: John A. Quelch and James T. Kindley
      The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
      Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Food and Beverage Industry; Food and Beverage Industry
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        Tarun Khanna

        Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

        • 2014
        • Other Teaching and Training Material

        Marketing Reading: Segmentation and Targeting

        By: Sunil Gupta
        This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
        Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
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        • Aug 21 2017
        • Testimonial

        Growing Strong Relationships

          David J. Collis

          For the past thirty years David J. Collis has been a professor at the Harvard Business School, where he was only the second ever full-time Adjunct Professor appointed. Previously, he was the Thomas Henry Carroll Ford Foundation Adjunct Professor, the MBA Class... View Details

          • 22 Jan 2018
          • News

          When a Japanese Company Adopted English as a First Language

          • 06 Sep 2016
          • First Look

          September 6, 2016

          a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case View Details
          Keywords: Carmen Nobel
          • March 1981 (Revised October 1998)
          • Case

          Corning Glass Works International (A)

          By: Christopher A. Bartlett and Michael Y. Yoshino
          Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details
          Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence
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            Rohit Deshpande

            Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

            Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games
            • 14 Nov 2014
            • News

            White, slender and wide-eyed

            • 01 Jul 2020
            • Blog Post

            How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

            younger years (~3-10) in McAllen aka the RGV (Rio Grande Valley), and closed out my childhood in San Antonio. My mom is Puerto Rican and had me when she was 19, and I was followed by four siblings. We grew up with the foundation of a... View Details

              Laura Alfaro

              Laura Alfaro is the Warren Alpert Professor of Business Administration. At Harvard since 1999, she served as Minister of National Planning and Economic Policy in Costa Rica from 2010-2012, taking a leave from HBS. She is Co-Editor of the Journal of International... View Details

              • 01 Apr 2014
              • News

              FDA Moves to Regulate E-Cigarettes

                Hubert Joly

                Former Chairman and Chief Executive Officer of Best Buy
                Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

                Hubert Joly is a senior lecturer in the General Management unit and... View Details

                • July 2022 (Revised September 2022)
                • Case

                Birla Carbon Egypt: Building Soft Power in a Foreign Country

                By: Jeremy Friedman and Malini Sen
                Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details
                Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
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                  Tiona W. Zuzul

                  Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions and contributes to various executive education programs. Professor Zuzul studies how leaders’ cognition and communication shape the decisions... View Details

                    Michael Y. Yoshino

                    Professor Yoshino holds the Herman C. Krannert Chair in Business Administration at the Harvard Business School and is a Director of Research. He specializes in global strategy and management, competitive strategy, and general management. A founding member of the... View Details

                    • 10 Mar 2020
                    • News

                    'They're getting pummeled': Travel industry reeling from coronavirus concerns, anxiety