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(11,924)
- Faculty Publications (2,560)
- March 1991 (Revised December 1994)
- Case
Marks and Spencer Ltd. (A)
Marks and Spencer is a highly regarded retailer in the United Kingdom. This case examines the history of the firm, its organizational capabilities, and its long standing relationships with employees, customers, and suppliers. Also discusses the firm's expansion into... View Details
- March 1991 (Revised December 1994)
- Case
Marks and Spencer Ltd. (B)
Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
- March 1991
- Article
Behind the Learning Curve: The Learning Process
By: P S Adler and K. B. Clark
Keywords: Learning
- February 1991
- Article
An Evaluation of Learning in the Bilateral Winner's Curse
By: S. B. Ball, M. H. Bazerman and J. S. Carroll
Keywords: Learning
- July 1990
- Article
'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940
By: R. S. Tedlow and Reed Hundt
- July–August 1990
- Book Review
Business and Battles: Lessons from Defeat
By: Joseph L. Bower
Keywords: Learning
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
- March 1990
- Teaching Note
Curtis-Swann (A) and (B), Teaching Note
- March 1990 (Revised December 1992)
- Case
Manufacturing Learning Laboratory at Digital Equipment Corp. (A)
By: Dorothy Leonard-Barton and Paul Sagawa
- February 1990 (Revised May 1999)
- Teaching Note
Kanthal (A) and (B), Teaching Note
By: Robert S. Kaplan
Teaching Note for (9-190-002) and (9-190-003). View Details
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
- July 1989
- Article
Immunizing Children Against the Negative Effects of Reward
By: B. A. Hennessey, T. M. Amabile and M. Martinage
Two studies were conducted to examine the effect of intrinsic motivation training on children's subsequent motivational orientation and creativity in an expected reward situation. Past research has demonstrated the overjustification effect: Children who work on an... View Details