Publications

May 1990 (Revised August 1990)
Case

Campbell Soup Co.

By: Steven C. Wheelwright

Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details

Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Food and Beverage Industry

May 1990 (Revised July 1996)
Case

Ingvar Kamprad and IKEA

By: Christopher A. Bartlett and Ashish Nanda

Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details

Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

March 1990
Teaching Note

Curtis-Swann (A) and (B), Teaching Note

By: Janice H. Hammond

Keywords: Teaching; Information

March 1990 (Revised December 1992)
Case

Manufacturing Learning Laboratory at Digital Equipment Corp. (A)

By: Dorothy Leonard-Barton and Paul Sagawa

Keywords: Learning; Computer Industry; Manufacturing Industry

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February 1990 (Revised May 1999)
Teaching Note

Kanthal (A) and (B), Teaching Note

By: Robert S. Kaplan

Teaching Note for (9-190-002) and (9-190-003). View Details

Keywords: Teaching; Information

1990
Chapter

Learning Effects in Cell Manufacturing

By: S. Datar, S. Kekre and E. Svaan

Keywords: Learning; Manufacturing Industry

November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Retail Industry; Retail Industry; Retail Industry; United States

November 1989
Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Executive Education; Leadership Development; Telecommunications Industry

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July 1989
Article

Immunizing Children Against the Negative Effects of Reward

By: B. A. Hennessey, T. M. Amabile and M. Martinage

Two studies were conducted to examine the effect of intrinsic motivation training on children's subsequent motivational orientation and creativity in an expected reward situation. Past research has demonstrated the overjustification effect: Children who work on an... View Details

Keywords: Creativity; Motivation and Incentives; Training; Early Childhood Education; Learning; Teaching