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  • June 1997 (Revised March 2001)
  • Case

Genset Initial Public Offering (A)

By: Paul A. Gompers and Jeffrey M. Anapolsky
Pascal Brandys, founder and CEO of Genset, must decide whether to take this young biotechnology company public. If so, should he do a dual offering in both France and the U.S.? The case also explores the business models in genomics research. View Details
Keywords: Business Model; Initial Public Offering; Genetics; Going Public; Management Teams; Biotechnology Industry; France; United States
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Gompers, Paul A., and Jeffrey M. Anapolsky. "Genset Initial Public Offering (A)." Harvard Business School Case 297-096, June 1997. (Revised March 2001.)

    Rawi E. Abdelal

    Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School, the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, and the European Faculty Chair of Harvard Business School’s Global... View Details

      Julia B. Austin

      Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor... View Details

      • August 2018 (Revised October 2020)
      • Case

      Tailor Brands: Artificial Intelligence-Driven Branding

      By: Jill Avery
      Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
      Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
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      Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
      • News

      Airbnb Isn’t Really Confronting Its Racism Problem

      • 17 Oct 2016
      • News

      Does China deserve a reputation as the land of copycats?

      • June 2008
      • Case

      Starbucks Coffee Company in the 21st Century

      By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
      The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details
      Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition
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      Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
      • 04 Nov 2008
      • First Look

      First Look: November 4, 2008

      should hire to fill?). The case also features lively exhibits that illustrate Abrahams's value proposition, analyze his business model and revenue sources, and so forth. Purchase this case:... View Details
      Keywords: Martha Lagace
      • 13 Oct 2020
      • Video

      Managers, respect your workers’ time by setting the right tone

      • 05 Mar 2015
      • Video

      EiR Janet Kraus, founder and CEO, Peach

      • 07 Feb 2019
      • Book

      How Big Companies Can Outrun Disruption

      scale might actually be an advantage for innovation motivated me to write this book. Lagace: As you say, innovation is a broad term. What does it mean to you? Pisano: View Details
      Keywords: by Martha Lagace
      • May 2011
      • Background Note

      Scale Effects, Network Effects, and Investment Strategy

      By: Willy Shih
      This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details
      Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy
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      Shih, Willy. "Scale Effects, Network Effects, and Investment Strategy." Harvard Business School Background Note 611-082, May 2011.

        Peter Tufano

        Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

        Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil & gas; petroleum; real estate; retail financial services; state government; utilities; video games
        • May 2023 (Revised June 2023)
        • Case

        Novartis (A): Reimagining Medicine

        By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
        This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
        Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
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        Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)

          Robert Simons

          Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

            Nitin Nohria

            Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

            As Dean, building on... View Details

            Keywords: accounting industry; arts; biotechnology; emerging market private equity; energy; executive search; financial services; green technology; health care; high technology; industrial goods; information technology industry; infrastructure industry; investment banking industry; legal services; management consulting; manufacturing; oil & gas; petroleum; pharmaceuticals; professional services
            • March 2024 (Revised April 2024)
            • Supplement

            From "BIG" Ideas to Sustainable Impact at ICL Group (B)

            By: Linda A. Hill and Lydia Begag
            In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the... View Details
            Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Partners and Partnerships; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Battery Industry; Israel; United States; China
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            Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (B)." Harvard Business School Supplement 424-043, March 2024. (Revised April 2024.)
            • 02 Aug 2021
            • What Do You Think?

            Can Companies with Remote Management Succeed?

            believes that “all-remote scales even better than the traditional model the benefits of all-remote: writing down your processes, stimulating cross-company informal communication, they get more pronounced at scale.” Carmichael’s comment... View Details
            Keywords: by James Heskett
            • 23 Feb 2024
            • News

            Rock Center Faculty Co-Chairs Q+A

            • 02 Oct 2018
            • First Look

            New Research and Ideas, October 2, 2018

            in much the same way that historical perspectives helped to shape the first generation of endogenous growth theories. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55039 September 21, 2018 Harvard Business Review View Details
            Keywords: Dina Gerdeman
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