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- All HBS Web
(2,684)
- People (1)
- News (525)
- Research (1,929)
- Events (11)
- Multimedia (3)
- Faculty Publications (989)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
such as eBay, YouTube, and Facebook to gather information and share opinions on how they spend their money, an entirely new marketing philosophy is called for, one in which the marketer no longer controls the message. In "Digital... View Details
- 21 Jun 2011
- First Look
First Look: June 21
Larry Smarr, the founding director of the California Institute for Telecommunications and Information Technology (Calit2), reflects on the Institute's past 10 years of successes and challenges. In 2010, more than 700 university... View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
lies; were Clinton voters exaggerating the importance of immigration, or were Trump voters underreporting it?” Barasz says. “But these perceptions really affected how people felt about each other. Clinton voters felt like they had this diagnostic View Details
Keywords: by Dina Gerdeman
- 03 Dec 2008
- What Do You Think?
Can Housing and Credit be “Nudged” Back to Health?
for another ... we have no choice but to let things be as they will, no matter how ludicrous and painful, until the understanding becomes knowledge." Tom Dolembo put it this way: "Nudge this back? Never ... As dumb as we are, we the people have learned that... View Details
Keywords: by Jim Heskett
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
immediate appeal for the atypical user was that the game was simple and unintimidating. But it was also a fun social activity, a diverting game to bring out during the holidays or at informal get-togethers. By using stealth positioning,... View Details
Keywords: by Youngme Moon
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
that business disruptions are not just potential threats, but common occurrences that demand immediate attention from CEOs, C-suite teams, and boards. It's time for leaders to take stock of their companies’ operational resilience—their... View Details
Keywords: by Hise Gibson and Anita Lynch
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
You, our readers, are especially hungry for information about individual leadership, according to a tally of the most-read feature stories and faculty working papers over the past year, half of which focused either on how to be a better... View Details
Keywords: by Staff
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
wafer is mapped to indicate good regions and bad regions, and this information is then used in cutting the wafer into individual components. Development groups need to be starved so they develop the right focus and priorities.— Alex... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the Company regularly provides View Details
Keywords: by James Heskett
- 01 Feb 2001
- News
Q&A - Dirty Money: Raymond Baker Explores the Free Market's Demimonde
and law-enforcement personnel about criminal, corrupt, and commercially tax-evading flows. U.S. and international agencies, such as the World Bank and the United Nations, are also important sources of information on these matters, as are... View Details
- 23 Aug 2016
- First Look
August 23, 2016
D. KC, and F. Gino Abstract—Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Life in Lockdown
a.m. with the Mayor. You should wear: Black blazer (Banana Republic).” Different screens in the prototype show a photo of the suggested outfit for the day; shopping suggestions with prices and store information; a photo inventory of all... View Details
- Web
Policy - Business & Environment
(not fact).” [13] “ Victory will be achieved when average citizens understand (recognize) uncertainties in climate science ” Industry internal document 1998 American Petroleum Institute [14] Example of advertisement used by Informed... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
McKinsey. Although the company provided a car and driver, Makarim, who had lived in Indonesia as a child, preferred to use the ubiquitous motorcycle taxis. Known as “ojek,” the two-wheelers were informally organized. Most neighborhoods... View Details
- 01 Dec 2003
- News
Rural Renewal
was thoroughly engaging intellectually,” says Reade of her years in the investment business. “We were detectives, piecing together the information to figure out the value of basic businesses.” Ultimately, however, she felt dissatisfied,... View Details
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
business is simplistic, said Reinhardt. Companies always operate based on imperfect information about their competitive arena. To succeed as a viable concern with an environmental conscience, "you have to look deeper. And look... View Details
Keywords: by Martha Lagace
- 20 Oct 2016
- News
Smart Moves
wear and tear. We can help in areas like traffic-signal timing, congestion-based pricing on toll roads, and ramp congestion.” For example, based on analytics supplied by INRIX, Los Angeles reprogrammed traffic signals throughout the... View Details
- 01 Dec 2003
- What Do You Think?
Is This the Twilight Era for the Managed Mutual Fund?
prohibiting others from doing so, presumably in return for favors. Some favored international funds managers with investments spread across time zones who have a continuing stream of fresh investment information participate in after-hours... View Details
Keywords: by James Heskett
- 01 Feb 1997
- News
Leading the Way In Negotiation and Decision Making
real-life scenarios. These simulations build from the simple - two parties negotiating a one-shot price deal for headlamps - to the complex-- many parties in a long-term relationship seeking agreement on the myriad issues involved in a... View Details
Keywords: Judith A. Ross
- 01 Sep 2013
- News
Who Are We?
From that vantage point, he observed social media's key role in the Arab Spring and was so impressed that he joined Twitter as an adviser. When the Tohoku earthquake and tsunami struck Japan in 2011, Kondo saw how Twitter enabled the country's institutions and agencies... View Details