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  • All HBS Web  (10,216)
    • People  (56)
    • News  (2,642)
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    • Events  (34)
    • Multimedia  (73)
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    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • Research Summary

    Overview

    By: Rohit Deshpande
    Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
    • July 1993 (Revised September 1994)
    • Case

    Goodyear: The Aquatred Launch

    By: John A. Quelch
    After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details
    Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States
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    Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
    • February 1992 (Revised December 1992)
    • Case

    MCI Vision (A)

    By: Frank V. Cespedes
    This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
    Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy
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    Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
    • 18 Feb 2010
    • Working Paper Summaries

    The Mirroring Hypothesis: Theory, Evidence and Exceptions

    Keywords: by Lyra Colfer & Carliss Y. Baldwin
    • Article

    Do Private Equity Firms Have Better Management Practices?

    By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
    Using an innovative survey measure of management practices on over 15,000 firms, we find private equity firms are better managed than government, family, and privately owned firms, and have similar management to publicly listed firms. This is true both in developed and... View Details
    Keywords: Private Equity; Management Practices and Processes
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    Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Do Private Equity Firms Have Better Management Practices?" American Economic Review: Papers and Proceedings 105, no. 5 (May 2015): 442–446.
    • December 2022
    • Article

    The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies

    By: Pragya Kakani, Michael Chernew and Amitabh Chandra
    Context: To what extent does pharmaceutical revenue growth depend on new medicines versus increasing prices for existing medicines? Moreover, does using list prices, as is commonly done, instead of prices net of confidential rebates offered by manufacturers, which are... View Details
    Keywords: Revenue; Price; Policy; Business Strategy; Pharmaceutical Industry
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    Kakani, Pragya, Michael Chernew, and Amitabh Chandra. "The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies." Journal of Health Politics, Policy and Law 47, no. 6 (December 2022): 629–648.
    • December 2011 (Revised April 2013)
    • Case

    Brasil Foods

    By: David E. Bell and Natalie Kindred
    In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
    Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil
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    Bell, David E., and Natalie Kindred. "Brasil Foods." Harvard Business School Case 512-013, December 2011. (Revised April 2013.)
    • January – February 2011
    • Article

    Creating Shared Value

    By: Michael E. Porter and Mark R. Kramer
    The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details
    Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation
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    Porter, Michael E., and Mark R. Kramer. "Creating Shared Value." Harvard Business Review 89, nos. 1-2 (January–February 2011): 62–77.
    • April 2010 (Revised December 2010)
    • Case

    Shanzhai! MediaTek and the "White Box" Handset Market

    By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
    The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
    Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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    Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
    • February 2015 (Revised May 2015)
    • Supplement

    Nokia's Bridge Program: Outcome and Results (B)

    By: Sandra J. Sucher and Susan J. Winterberg
    Nokia's leaders reflect on the Bridge program, lessons learned during its implementation, and the business benefits it brought to the company. Nokia's Bridge program resulted in 60% of employees knowing their next step the day they exited the firm. It also helped... View Details
    Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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    Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Outcome and Results (B)." Harvard Business School Supplement 315-003, February 2015. (Revised May 2015.)
    • March 2009 (Revised May 2009)
    • Background Note

    Executing Strategy

    By: J. Bruce Harreld
    This is a note to introduce the principles for effectively implementing a new strategy. It emphasizes the interdependence of strategy and execution in developing and sustaining superior competitive performance. Primarily based on the notion that strategy should be a... View Details
    Keywords: Alignment; Competitive Strategy; Management Teams
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    Harreld, J. Bruce. "Executing Strategy." Harvard Business School Background Note 809-126, March 2009. (Revised May 2009.)
    • 06 Dec 2019
    • News

    A Machine To Break Down All Language Barriers

    • 05 Apr 2018
    • News

    How a Coal Polluter Became a Renewable Energy Leader

    • 01 Apr 2022
    • Video

    Professor Regina Herzliner: Innovating

    • 25 Apr 2022
    • Video

    Professor Cynthia Montgomery: Pivots

    • Article

    Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan

    By: Tom Nicholas and Hiroshi Shimizu
    Japan experienced a transformational phase of technological development during the late nineteenth and early twentieth centuries. We argue that an important, but so far neglected, factor was a developing market for innovation and a patent attorney system that was... View Details
    Keywords: Innovation; Patents; Innovation and Invention; Japan
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    Nicholas, Tom, and Hiroshi Shimizu. "Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan." Business History Review 87, no. 1 (Spring 2013): 121–150.
    • September 2009 (Revised August 2012)
    • Case

    Novasys Medical

    By: Richard G. Hamermesh and Lauren Barley
    Novasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the... View Details
    Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Health Disorders; Product Development; Business and Government Relations; Medical Devices and Supplies Industry; United States
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    Hamermesh, Richard G., and Lauren Barley. "Novasys Medical." Harvard Business School Case 810-027, September 2009. (Revised August 2012.)
    • Fall 2017
    • Article

    The Alternative Business History: Business in Emerging Markets

    By: Gareth Austin, Carlos Davila and Geoffrey Jones
    This article suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate strategies... View Details
    Keywords: Globalization; History; Philanthropy and Charitable Giving; Developing Countries and Economies; Business History; Asia; Latin America; Africa
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    Austin, Gareth, Carlos Davila, and Geoffrey Jones. "The Alternative Business History: Business in Emerging Markets." Special Issue on Methodologies. Business History Review 91, no. 3 (Fall 2017): 537–569.
    • February 1996 (Revised November 2003)
    • Case

    Indianapolis: Activity-Based Costing of City Services (A)

    By: Robert S. Kaplan
    A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details
    Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis
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    Kaplan, Robert S. "Indianapolis: Activity-Based Costing of City Services (A)." Harvard Business School Case 196-115, February 1996. (Revised November 2003.)
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